Coca-Cola Announces ‘A Recipe for Magic’ Global Campaign Celebrating Connective Power of Meals

Coca-Cola’s “A Recipe for Magic” campaign aims to emphasize the power of human connections formed over a meal shared with friends, family, and even strangers. The campaign highlights the significance of three essential ingredients – the moment of connection, the meal, and an ice-cold Coca-Cola. When combined, these ingredients create a “recipe for magic” that brings people together in a unique and meaningful way.

The campaign’s creative content will be anchored by Gigi Hadid, a foodie and mom who loves cooking as an extension of her creativity and a way to connect with others. Hadid’s passion for food and cooking makes her the perfect ambassador for the campaign, which seeks to inspire people to come together around the table and celebrate the magic of shared meals and Coca-Cola.

In addition to Hadid, the campaign will feature other prominent figures, such as Chinese actor and food enthusiast Yang Yang and Mexican “chefluencer” Oscar Meza. These figures will bring the campaign to life through TV and social media films, recipe-focused billboards, and more.

The “A Recipe for Magic” campaign seeks to tap into a universal insight that meals have the power to bring people together. Research shows that more than 80% of people wish they could share meals with loved ones more frequently, and over 65% believe that sharing a meal reminds them of the importance of connecting with others.

The campaign’s ultimate goal is to create more meaningful meal moments and encourage people to get together and share more than just the food on the table. The campaign will feature approximately 750 influencers and locally relevant chefs from different markets worldwide, highlighting diverse cuisines and creators.

In a world where the complexity of life can pull people away from each other and the table, the “A Recipe for Magic” campaign seeks to inspire people of all ages, backgrounds, and walks of life to come together and celebrate the magic of shared meals and Coca-Cola. By promoting the idea that meals have the power to bring people closer, the campaign aims to create a movement where people share their own “recipes for magic” and inspire others to do the same.

Chintan Bharwada

Chintan is the Founder and Editor of Loyalty & Customers.