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Explore why the world’s smartest brands—#Netflix, #Spotify, #DollarShaveClub, #Adobe, #Peloton—master subscription models to secure predictable revenue and unbeatable customer loyalty. Loaded with humorous insights, strategic advice, and expert tips for CMOs.
#SubscriptionEconomy #Netflix #Spotify #Adobe #Peloton #DollarShaveClub
Ace your next marketing interview with confidence! Learn exactly how to tackle 5 common behavioural marketing questions, with real-world examples, strategic advice, and a bit of light-hearted reality checks to keep you smiling.
#MarketingInterview #BehaviouralInterview #InterviewTips #MarketingCareer
Discover how leading brands like #Apple, #Supreme, #BookingCom, and #Nike masterfully use FOMO (Fear of Missing Out) to ethically drive urgency, sales, and loyalty. Loaded with real-world insights, strategic tips for CMOs, expert opinions, and relatable humor.
#FOMO #ScarcityMarketing #Apple #Nike #Supreme #BookingCom #MarketingStrategy
Discover why nostalgia marketing drives powerful engagement, boosts brand loyalty, and transforms childhood memories into profitable strategies. Packed with humorous insights, real-world examples from #Netflix, #LEGO, #Nintendo, and #CocaCola, plus practical advice for CMOs.
#NostalgiaMarketing #Netflix #StrangerThings #LEGO #Nintendo #CocaCola
Everyone talks about #ChatGPT and #AdobeSensei, but forward-thinking CMOs are exploring experimental AI like #Synthesia, #Persado, #Vizit, #PecanAI, and #PlayHT. Discover cutting-edge marketing tools reshaping the future, complete with humor, expert insights, and practical tips.
#AI #CMO #Synthesia #Persado #Vizit #PecanAI #PlayHT #MarketingInnovation
Gen Z is reshaping marketing forever. Discover why brands like #Chipotle, #Duolingo, and #Patagonia have mastered memes, authenticity, and TikTok to win Gen Z’s hearts and loyalty. Loaded with humor, expert insights, real-world strategies, and practical takeaways.
#GenZ #MarketingStrategy #TikTok #Chipotle #Duolingo #Patagonia
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#Omnicom and #Interpublic are merging to create a $30B global #marketing and #advertising giant. This historic deal reshapes the future of #creativeagencies, #clientservices, and #mediaholding companies.
#Prada, in partnership with the #UNFPA, is expanding its #FashionExpressions initiative to #Mexico. The program empowers women artisans through #fashioneducation and skills training, using design as a tool for #genderequality and #socialimpact.
#Burberry is embracing its #Britishheritage under the direction of #DanielLee. The chief creative officer is reimagining the brand’s identity through #craftsmanship, #contemporarydesign, and a return to its #iconicroots.
#adidas’ #adiClub has been crowned the best in its category, proving that #loyaltyprograms built on #brandvalues, #exclusiveaccess, and #personalizedexperiences can drive real #customerengagement.
– Salesforce Commerce Cloud customers worldwide have access to the [...]
If we want to build a more sustainable future, everyone [...]
ShopKeep POS will enable PayPal’s millions of users to pay [...]
Bloom discussed the constantly evolving customer intelligence best practices and why they are a fundamental component of customer relationship management (CRM). He also discussed how knowing core characteristics of different kinds of customers can help companies more easily and accurately predict purchase decisions, as well as make choices about product improvements, new product/service offerings, and more. Attendees learnt about the tools to use, and how to use them to get ahead of the competition, while strengthening their customer relationships.
Social Booster for Facebook automates creation, monitoring and management through intelligent bidding, multivariate creative testing, segmentation, automated optimization, and cross-channel analytics. The data includes first- and third-party, social, Web, weather, search, retargeting, and more.
At a gala dinner in Auckland on Thursday night, 24 [...]
