How much do you know about running and managing loyalty programs? Do you feel that your assessment of their effectiveness is based on complete data? In other words, do you think you have a full picture of how this industry works? Well, we have some information that may surprise you.
Based on a commissioned study conducted by Forrester Consulting on behalf of Comarch, our latest global report shows what the loyalty market actually looks like these days and where it is headed in the years to come, without making any questionable assumptions and inaccurate predictions.
Based on answers and real-life data collected from more than 500 loyalty program decision-makers operating within 4 key regions – USA, DACH, France, and the UK – this material reveals what the most popular loyalty program configurations to date are, what features/technological solutions are considered “must-haves,” what kind of technical or business consulting support companies want from loyalty vendors, and much more!
It also explains how all companies – no matter their size, industry, products, location, or technological maturity – can use the new loyalty marketing platforms to “build immersive loyalty programs and marketing campaigns whose quality and functionalities are similar to those that are considered to the best on the market. In fact, they can be even better, despite fewer resources and budget.”
This report, titled “Loyalty Marketing & Rewards Programs – Global Market Report 2022,” is now available for free. Click HERE to get your copy now.
Chintan is the Founder and Editor of Loyalty & Customers.
