Following a relationship spanning twelve years, Carat has been re-appointed to the Tip Top Bakeries account – a division of George Weston Foods Limited. Billings for the account are undisclosed.
Tip Top Bakeries bakes in excess of one million products a day for Aussies to enjoy fresh daily. Brands include Tip Top, one of Australia’s most iconic brands, as well as Abbott’s Village Bakery, Burgen and Golden.
Brett Grebert, Marketing & Innovation Director at Tip Top Bakeries said of the retention: “Tip Top Bakeries have had a highly successful partnership with Carat and we view them as an extension of our team. Their understanding of our business and our customers has enabled Tip Top Bakeries to connect with consumers in a highly effective, creative and efficient manner. We are proud and excited to be continuing this valuable partnership.”
Sue Squillace, CEO of Carat ANZ added: “It’s always a great feeling to retain a long-standing client. In fact, it’s probably the best ‘new business’ win knowing that the retention is an endorsement of our team’s passion and the strength of our partnership, understanding the business challenges and our ability to deliver. It has been a great association and we will ensure we continue to provide integrated solutions to further strengthen its brand position in Australia.”
The account covers all media, excluding search (TV, Digital, Radio, OOH, Social, Influencers, etc).