Accenture (NYSE: ACN) has expanded its e-commerce and marketplace services through an investment in Ideoclick, provider of the industry’s leading e-commerce optimization platform. The minority investment, made by Accenture Ventures, is part of a broader strategic alliance that enables Accenture Interactive and Ideoclick to extend their respective specialty services to clients and feed collaboration for sharing industry knowledge and best practices for continuous innovation.
Ideoclick’s e-commerce optimization platform combines integrated expertise and technology, complementing Accenture Interactive’s existing digital omnichannel e-commerce and marketing solutions and services. This alliance offers consumer brand manufacturers new levels of service and technology expertise to improve customer connections and enhance brand success on the leading marketplace platform. By combining best-in-class proprietary software with a team of eCommerce experts, the two companies’ joint offering provides a scalable and sustainable way for brand manufacturers to work effectively.
“Working alongside market-leading solutions like Ideoclick’s e-commerce optimization platform offers brand manufacturers the ability to stay ahead of the rapid changes in the retail model,” said Jeriad Zoghby, global lead for Digital Marketplace Services, Accenture Interactive. “With the global e-commerce market expected to be worth $24.4 trillion by 2025, marketplaces are reinventing retail as we know it. Manufacturers need to seize this opportunity to connect with customers through this channel via transformative solutions for performance-based brand experiences and improved conversions.”
“Consumer brands today are increasingly challenged with the need to remain highly agile in their marketing and selling models to convert customers at any point of the shopper journey,” said Ideoclick CEO Justin Leigh. “Our relationship with Accenture Interactive provides brands the opportunity to obtain proactive solutions from product conception to customer connection. We are extremely pleased to partner with this award-winning and innovative organization and are confident in the value the alliance will bring to brand manufacturing clients.”
Accenture Interactive helps companies realize their potential in digital marketplaces like Amazon and Alibaba, as well as the many others that are growing sales at a rapid pace. Through a robust framework, Accenture Interactive Marketplace Services supports clients looking to boost their business through brand positioning, driving sales and reaching new customer segments, with the aim of building the best customer experiences.