The Currency of Experience Has Global Value

• Global research finds holidays are the most valued in terms of how respondents spend their time and money
• 39% of people in Asia Pacific say they enjoy exploring other cultures overseas
• People value experience over material goods

SYDNEY, HONG KONG and SINGAPORE, Nov. 21, 2018 /PRNewswire/ — Research from YouGov on behalf of Priority Pass™, the world’s leading and original airport experience programme, has found that the trend for experience over material goods is global. Surveying over 3,000 people in Australia, China and South Korea, and more than 10,000 globally, the data shows that respondents in APAC all overwhelmingly value shared experiences — which manifests most clearly in the form of holidays.

Chintan Bharwada

Chintan is the Founder and Editor of Loyalty & Customers.

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