Winning and Retaining Customers: Childhood to Adulthood Marketing Report

May 16, 2016 Chintan Bharwada Articles

Research and Markets has announced the addition of the “Winning and Retaining Customers: Childhood to Adulthood ” report to their offering.

Customer loyalty is important to mobile operators, since high rates of churn can prove very costly. As the age at which people get their first phone gets ever younger, with some now as young as three, so it is in MNOs’ interests to establish loyalty from an ever younger age.

Marketing of products and services designed for use by children brings additional complexities. MNOs have to communicate with two parties, the parent and the child, and meet their different needs. At the same time, they must ensure that they are observing both legal requirements and moral obligations for safety and protection of children. Operators also need to manage the transition from child to young adult carefully if they wish to retain them as customers.

Mobile Market Development has studied the state of development and structure of this market, and looked at current offerings for children provided by a range of MNOs in different countries. Using this information, and building on its wide experience of the mobile sector, it puts forward an approach to segmenting the market and developing a range of service packages that would meet the needs of this market. In conclusion it provides recommendations for action for operators wishing to address the market for children and young adults and retain their custom as they grow up.

Companies Mentioned:

  • Allo-RTL
  • AT&T
  • Base
  • Bouygues
  • EE
  • LG
  • Mobistar
  • O2
  • Orange
  • Ownfone
  • Proximus
  • SK Telecom
  • Scarlet
  • Swisscom
  • TIM
  • Three
  • Vodafone

For more information visit here

Chintan Bharwada

Chintan is the Founder and Editor of Loyalty & Customers.

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Role of Social Proof in Customer Acquisition and Retention: Leveraging the Power of Influence

March 20, 2024 Chintan Bharwada Articles

Social proof is not just a buzzword; it’s a powerful psychological phenomenon that influences consumer behavior in profound ways. By leveraging social proof effectively, businesses can build trust, credibility, and loyalty among their customers, ultimately driving sustainable growth and success in today’s competitive marketplace.

One of the most compelling forms of social proof is customer reviews and testimonials. Research shows that the majority of consumers rely on online reviews to inform their purchasing decisions, making them a critical component of any marketing strategy. Businesses should actively solicit and showcase authentic feedback from satisfied customers across relevant platforms to foster transparency and trust in their brand.

User-generated content (UGC) is another invaluable asset for businesses looking to harness the power of social proof. By encouraging customers to share their experiences through photos, videos, and posts on social media, businesses can amplify their brand’s reach and authenticity. UGC provides prospective customers with tangible glimpses into real-life interactions with a brand, facilitating informed decision-making and fostering a sense of community and belonging.

Influencer endorsements represent a strategic fusion of social proof and celebrity endorsement, with influencers leveraging their significant online followings to endorse products or services to their audience. Businesses should carefully select influencers whose values align with their brand and target audience demographics, ensuring authenticity and credibility in their partnerships.

Social media engagement metrics, such as likes, shares, comments, and follower counts, serve as tangible manifestations of social proof. Elevated levels of engagement signal to prospective customers that a brand’s content resonates with its audience, bolstering credibility and allure. Businesses can leverage social listening tools to monitor conversations and sentiments surrounding their brand, enabling proactive engagement and reputation management.

By integrating these best practices into their marketing strategies, businesses can effectively harness the power of social proof to build trust, credibility, and loyalty among their customers, driving sustainable growth and success in the competitive marketplace. […]