Given the competitive nature of the every industry sectors days, it is becoming increasingly difficult to differentiate your company from the competition.
It is safe to say that some companies already built up relationships with potential customers; others take advantage of their long established reputations/history which they use to attract new clients. However, all of these companies despite their strengths find it difficult to make themselves heard in customer communities. Despite the fact that there are many factors such as price, service fees, product offerings, etc. that need to be taken into account when putting together a suitable product launch marketing strategy, there are some other tips that can be used to help improve your chances of attracting customers to your company.
It is important to bear in mind that the majority of potential customers are already fully aware of new technologies, so it is crucial that you are able to keep control over these elements more so than your customer acquisition. Therefore, being able to adapt to the new changes in the environment is crucial in any marketing campaign nowadays. Below are 3 of the best ways that can be used to help improve your marketing strategy especially when you have a new product launch:
1) Powerful responsive website
This is one of the most important elements in a successful campaign as your website is your main communication channel, it’s your brand, it’s your image and it’s where people will start looking for you. Therefore, it becomes even more apparent that the first impression you create will count the most in helping people to form an opinion about something. Make sure that you offer the visitors to your site a user friendly experience, a comfortable responsive design and easy to find information. It is at this point, where you need to ensure that your branding elements are consistent and are able to be adjusted to any situation so then people will be able to associate colour, logos and images with your name. Make sure that you give off the impression that you welcome interaction and integrate a contact form onto your website. The forms vary a great deal and come in all different shapes and sizes and can be used for a number of different purposes depending on what sort of information you wish to gather from your audience.
2) Social Media presence is a must
It is essential that you are easily visible in the public domain so you need to be where your audience is. This is where you can communicate with customers an environment in which they are completely comfortable and free to share ideas and opinions. The next question is where exactly is your target audience? Given the fact that the majority of customers have a presence on at least one social networking site demonstrates that this is the best place to begin promoting your company. The amount of time that you spend communicating with potential customers through social networking sites depends on how much time you have to give to the campaign. For example, there are some companies that have the time to make video testimonials of their current clients and share them on their YouTube channel. The choices are endless so just make sure that you are able to stand out from the competition.
3) Launch event should be impressive
Take care of the potential customers when they visit your store or facilities. Make sure that there are plenty of opportunities for potential customers to speak to current customers who can vouch for your other products and answer any queries/concerns that they may have. Give them access to some of the flagship products as samples that are available so that they can understand the quality and your after sales services. As obvious as this may sounds, make sure potential customers leave with plenty of freebies such as pens, bags, flags which may go some way to influencing their decision and your brand to be top of mind when they make the decision to buy. As well as this, it’s an easy way to gauge exactly what customers are looking for and what they like or dislike. If you make launch event a unique experience then they can be used as part of your promotional marketing campaign and it may help to influence another potential customer to choose your company.
Chintan is the Founder and Editor of Loyalty & Customers.
