Believe me, customers craft on the spot often unintentional judgment when they read the words on your website or in your e-newsletters. As a business owner of a SME it’s very important to maintain the interest of the right customers.
Unambiguous and effective communication is the key to attracting more customers, so choose your words wisely. However, for some business professionals it can just be too hard and time consuming, and suddenly content becomes someone else’s responsibility. Many a times it is very important to sit down and write the content yourself. Here are four tips to get you started:
1. Take a break. Just do not start writing after you finish your regular work chores. Get up and take a walk, modify your atmosphere, get fresh air or a cup of tea to stimulate yourself.
2. Take small steps. Split down the big activities into number of smaller achievable tasks. Make sure you understand the task and the word count. Write half page content for a large brochure everyday instead of writing text for an entire brochure at once.
3. Keep aside extra time. Once you get into the rhythm of writing, it will not take you long to write. All you need is the right frame of mind and a bit of time. When you are in the zone, you will enjoy it even more.
4. Create a niche for yourself with your content. Do not create content that is general in nature, rather take your time and create content which is unique and specific. Readers should start identifying your content with your brand. Start writing what you like doing, it will make it easier to convince readers that you know your stuff. It is more compelling for the reader, and adds credibility.
Chintan is the Founder and Editor of Loyalty & Customers.
