Starbucks adds social media entrepreneur Clara Shih to their board

Starbucks Corp has added social media entrepreneur Clara Shih to the coffee giant’s board of directors.

Shih is CEO of Hearsay Social, a San Francisco-based provider of social media platforms for companies. She developed Faceforce, a Facebook business app, and is a best-selling author. The addition of Shih, 29, comes at a time when Starbucks has been expanding its digital reach, with apps and location-based social networking websites such as Foursquare and Brightkite.

Starbucks has long been a prolific user of Facebook and Twitter to build brand awareness and customer loyalty.

Source: TechFlash

Chintan Bharwada

Chintan is the Founder and Editor of Loyalty & Customers.

• 

  September 21, 2009

  Customer retention and university alumni
• 

  September 23, 2009

  Customer loyalty can be a long process. You can start by doing few simple things:
• 

  October 9, 2009

  Factors affecting member loyalty
• 

  October 21, 2009

  Customer loyalty – managing, understanding and profitability