3 Best Ways to Build Successful Launch Marketing Campaign

3 Best Ways to Build Successful Launch Marketing Campaign

Articles
Given the competitive nature of the every industry sectors days, it is becoming increasingly difficult to differentiate your company from the competition. It is safe to say that some companies already built up relationships with potential customers; others take advantage of their long established reputations/history which they use to attract new clients. However, all of these companies despite their strengths find it difficult to make themselves heard in customer communities. Despite the fact that there are many factors such as price, service fees, product offerings, etc. that need to be taken into account when putting together a suitable product launch marketing strategy, there are some other tips that can be used to help improve your chances of attracting customers to your company. It is important to bear in mind that…
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Impulse buying – Boosting your bottom-line

Articles, marketing, strategy, word of mouth
Impulse buying has fascinated me for quite some time now. It is quite peculiar that most of the website and research around this topic highlights the negative impacts on consumers and none or very few people highlight how the impulse buying strategy actually can be exploited by businesses boosting their bottom-line. Promoting impulse buying behaviour The business implications are fairly obvious. If businesses wish to promote impulse buying, they should create an environment where consumers can be relieved of their negative perceptions of impulse. Businesses should stress the relative rationality of impulse buying in their advertising efforts. Similarly, they should stress the non-economic rewards of impulse buying. Additionally, businesses can make the environment more complex, further straining consumers' abilities to process information accurately. Such techniques as stocking more merchandise, creating stimulating atmospherics, and increasing…
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Buying motives – Do you know why do they buy?

Articles
Buying motives often overlap. Suppose you just purchased a new jacket. What was your dominant motive in making that purchase? Maybe you bought the jacket for comfort; you expect it to keep you warm. You might have bought it simply because it has a style or label that you're proud to wear or show your friends. Maybe you bought it because the colour makes your eyes look bluer, or it makes you look taller and thinner, or in some way it makes you feel good about yourself -- it gives you emotional satisfaction. Maybe you bought the jacket for all three reasons merged together: It's comfortable, you're proud to own it, and it makes you feel good about yourself. As a salesperson you might think that people buy your product…
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