Virgin Holidays is planning to strengthen its loyalty program as it looks to take a slice of market share from competitors including Thomas Cook and Thomson.
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South Korea had 4.52 million users of smart phones, at the end of September, with a quarter of them using the iPhone. Customers have switched from Samsung to Motorola’s Razr, and now the Apple’s iPhone. The cool design, look and feel, and the itunes ecosystem of Apple has given reasons for customers to trade their loyalty.
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Avis recently added Topguest to its social media strategy, with the aim of boosting customer loyalty through a six-month exclusive deal.
Avis is not new to social media, they are in fact doing all the right things. Topguest addition to their loyalty scheme is for customers who check in to Avis depots using the Facebook Places and Foursquare.
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