Seven Things You MUST Ask Your Marketing Teams

Seven Things You MUST Ask Your Marketing Teams

Articles
Under The Perpetual Burden of Managing the Limited Resources of A Company, It’s Not Always Stress-free To Make Budgeting Choices on Departments Whose Capability May Be Far Removed from Your Own. Here’s a list of questions you can ask of their marketing teams for reassurance their allocated spend is justified. IS OUR PLAN BASED ON STRONG MARKET INSIGHT? Successful marketing plans are founded on true market insight/research, which is reliant on quality data input. As the saying goes - Garbage in equals garbage out. Gaining market insight is not an exact science, but a combination of interpretation of fact-based data and people’s attitudes. This can come from primary market research, secondary research like market reports, competitor monitoring and formally-collected data from within the company, e.g. through interviews with directors and customer-facing staff.…
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Marketing Meets Philanthropy – Ways to Kick Start Cause Marketing

Marketing Meets Philanthropy – Ways to Kick Start Cause Marketing

Articles
A number of retail brands, which are forward looking, have landed on the quantifiable successes of marketing in a sector that appears most unlikely, the field of philanthropy. What come to the mind first are appeals for more support to noble citizenship. Of course, there are noble reasons for charitable company commitments, like raising visibility, showcasing values of the company as a means for achieving goals or even giving back, but strategic ways do exist which can be affected by philanthropy. It begins by remembering that marketing is the key word in marketing. The best example is eBay, which has come up with a very robust cause-related marketing machine online that is also contributing to ROI. Effectively, eBay has created a retail-cause based on the philosophy that giving work and…
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Shortcuts To Success: Life Hacks For Your Business

Shortcuts To Success: Life Hacks For Your Business

Articles
As a company, you know that time and money are your two biggest assets, and they’re the two things you’re constantly trying to find more of. Sometimes companies feel that in order to save money, they need to give up on something they truly want or need, but that’s not true. There are plenty of ways your company can easily find more time and more money without scrapping yourself down to the bare minimum. If your company is looking for shortcuts to success—and let’s face it, who isn’t—then you need to check out and use the following six life hacks for your business. 1. Invest in cloud computing. Most companies dish out a large sum of money on servers and other IT related technology and employees, but if you invest…
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What is co-branding and how it can benefit companies

Articles
Co-branding, as the name suggests, is the phenomenon wherein two companies merge their brands to produce one type of service or product. This doesn't necessarily mean that the two organizations will merge together to form a single corporation. While remaining as separate entities, these two can join forces in order to produce a product or service that caters to a certain need of their consumers. In a way, this is a true partnership, as the two organizations will end up with a win-win situation as a result of co-branding. How the partnership will work will depend on what the two organizations agree on, although it is important that the relationship should be mutually beneficial. It's not necessary for the co-branding to result in a new brand. In some instances, the product carrying the…
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Marketing tricks that work on us

Articles
We get sucked in by ads every day and most of the time it’s no big deal. We are consumers, and that will never change. We need to replace products that we have finished, and we are always on the lookout for products that will improve our lives. We just have to be aware of the psychology that marketing experts employ so that we don’t end up regretting impulse buys. Buy More Save More This one works on me all the time. For one thing, I hate to pay extra for shipping so if a company offers free shipping on orders over a certain amount, I am much more likely to search the site for another item to buy to get me the free shipping. The only way this really…
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15 Marketing Tips for Finding New Customers

Articles, customer acquisitions, marketing, strategy
All companies fear instability and the possibility of a severe market downturn. However it is during these periods when the best companies show something better than simple survival skills. Downturn separates out the bad and mediocre, as a result leaving fewer companies standing in good stead to carve up the market when things get good again. So let's talk about a new and different way to seek new and different customers. These fifteen tips are really quite simple yet are so often missed. Pass the tips on. Better yet, put them in practice and be ready to handle the endless stream of new customers. Tip 1 Develop partnerships for your business. First, tally up all your marketing assets of what you can offer to a potential partner in terms of…
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