You don’t need a marketing consultant to tell you that the teenager market is a big market. I have outlined five key points to be considered while you are investing your marketing dollars for the teen market. Do keep in mind that quality marketing endeavours will require time, determination, and a good budget. […]
Accommodating these trends will require a paradigm change on the parts of some companies. But whether a brand does something about it or not, the future is where it’s going to spend the rest of its life. How long that life is up to the brand, determined by how it responds to today’s reality.
This year is poised to be an exciting year for marketers; trends that have been taking shape over the course of the past decade are creating new opportunities for business owners. […]
Generation Y loyalty should be a critical issues for any business. The Generation Y group is of particular interest to marketeers, even though it is likely to be unprofitable or marginally profitable at the onset, because of the potential to develop them early on into loyal customers that can eventually translate into substantial profits down the road.
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