Seven Things You MUST Ask Your Marketing Teams

Seven Things You MUST Ask Your Marketing Teams

Articles
Under The Perpetual Burden of Managing the Limited Resources of A Company, It’s Not Always Stress-free To Make Budgeting Choices on Departments Whose Capability May Be Far Removed from Your Own. Here’s a list of questions you can ask of their marketing teams for reassurance their allocated spend is justified. IS OUR PLAN BASED ON STRONG MARKET INSIGHT? Successful marketing plans are founded on true market insight/research, which is reliant on quality data input. As the saying goes - Garbage in equals garbage out. Gaining market insight is not an exact science, but a combination of interpretation of fact-based data and people’s attitudes. This can come from primary market research, secondary research like market reports, competitor monitoring and formally-collected data from within the company, e.g. through interviews with directors and customer-facing staff.…
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Advantages of Mobile POS Systems

Advantages of Mobile POS Systems

Articles
Everything, essentially, comes down to the key section of any retail business setup - most extreme client fulfilment. It’s not about supplanting the routine phone systems direct, yet seizing a genuine chance through the fuse of mobile purpose of deal software. As is the situation with a prestigious hardware store, where reps lead retail transactions on the spot itself, we present to you the five impending favourable circumstances that you can profit from as a retail specialist from phone systems direct. 1.      Enhanced Customer Experience  Firstly, on the spot transactions take out the chances for slips inconceivably. It, subsequently, lessens time to look at as the client and bargains agent similarly transact speedier from the same standing focus. Information entrance and wrong estimating lapses are enormously relieved in this procedure.…
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7 Apps To Take Your Customer Loyalty Program To Next Level

7 Apps To Take Your Customer Loyalty Program To Next Level

Articles
Making the customers coming back for more is certainly the most seek after business principle but making it happen in reality is the toughest task of all. But with the introduction of customer loyalty program, now you can make it happen. But still there is a catch to it. People have become less inclined to the idea of carrying so many plastic rewards cards. However, do not feel disappointed because there are hundreds of mobile applications available that allow people to take advantages of your existing customer loyalty program without requiring them to carry the plastic card all the time. This is a happy relief from the burden of carrying around a fat wallet. Here we are going to give a round-up of some cool applications that will add a…
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You Are Annoying Your Customers. Do You Know Why?

You Are Annoying Your Customers. Do You Know Why?

Articles
Today, marketers are working to increase communication channels from social media up to retargeting. In addition to it, they are increasing not just their sales but also their ability to irritate and annoy. If you were to ask somebody what annoys them about technology, you are likely to get a rapid and fast answer. But the same question asked regarding why they get annoyed, the responses will not be as clear or fast. Repetitive Facebook ads, slow Internet connections, auto-correct etc are the things that annoy but why? If marketers are to be successful and effective at their jobs, they need to devise how to increase sales while at the same time, minimizing levels of annoyance inflicted in this era of information overload and endless digital distractions. Top of the…
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Engage your customers with free information

Articles
You might be thinking as how do I engage my customers on a regular basis. Well, engaging and getting them to be interested in your company product range can only be done if you soft sell your company. One of the ways to do this is to offer a free report on things like market trends, industry news, etc. This not only applies to big companies, but small businesses can also do this with ease. I believe all business can offer a report or article demonstrating how to choose something: a vacuum cleaner, a lawyer, a courier company, a wedding planner. One of the ways to produce a report is to get yourself interviewed. Please make sure you record the inerview and then get someone like a copywriter to transcribe…
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Seven essential online engagement tips

Articles
Feeling that you haven’t engaged this month with your customers? Don’t panic, online engagement can be your saviour. However, before diving head on into the world of online engagement, remember it comes with its own set of risks and being on your guard is a priority. Here are seven essential online engagement tips that will help you wade through the muddy waters and make your engagement meaningful.   Use a separate email account First things first, it is best if you create a new business email account for social media and online engagement. The reason behind this is that you will not be bombarded by mails and requests from customers expressing their concern/frustration on your regular work email account. Moreover, your work ID will be shielded from spam mails.  …
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Eight ways social engagement can transform your engagement strategy

Articles
SOCIAL media platforms and concepts are all interdependent and can combine to change the way small and medium business create and harness customer loyalty. 1. Totally wired What happens when everyone in your target audience has full, fast internet access? Or, maybe more interesting, what about when your prospects/customers are actually making their purchase decision? The increasing bandwidth and greater availability of mobile computing make these questions increasingly relevant. To take advantage of this ease of access to information, business (especially SMEs) will need to change their prospect and customer engagement to emphasise synthesis and other higher order activities. (more…)
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How to increase customer engagement in a B2B space

How to increase customer engagement in a B2B space

Articles
Customer Engagement can be achieved by utilizing online conversation to reach customers without even talking to them. You can take advantage by providing meaningful and relevant information through whichever technology and online locations preferred by your customer be it mobile, sms, chat, social media and so on. I believe that customer engagement is an integral part of marketing, especially complimenting to traditional approaches like billboards, ads and email. For me customer engagement is the making of a long term relationship between your brand and your customer, by constant flow of two way communications. In other words, it’s the actions you take for making a customer believe in your product/service; moving away from the transaction based approach to focus on building long term loyalty. Some points to ponder: Engagement affects loyalty,…
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Marketing to teens – Five key points

Articles
You don’t need a marketing consultant to tell you that the teenager market is a big market. I have outlined five key points to be considered while you are investing your marketing dollars for the teen market. Do keep in mind that quality marketing endeavours will require time, determination, and a good budget. A good way to start is to research you own teen prospects. Once you get to know your teen prospects it will be easier to follow these five key points which will give you a head start over your competitors. (more…)
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Mobile marketing an effective tool for customer engagement

Articles, strategy
Engaging with existing customer base can be costly, particularly in today’s world when advertising costs are continuing to increase and positive results from an advertising campaign are harder to achieve. In such challenging times, marketers should search for new ways in which they can assign specific segmented targets for campaigns, increase customer touch points, and analyse the information collected after every campaign in order to maximize ROI. If you are focusing on customer engagement, then, mobile marketing provides the ability to achieve all of these goals. I have outlined some key benefits of using mobile marketing as a customer engagement tool: Easy and Instant - The message is delivered within seconds; this will result in positive touch-point. Most mobile marketing applications are very simple to operate. This means it’s very easy…
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