Winning and Retaining Customers: Childhood to Adulthood Marketing Report

Winning and Retaining Customers: Childhood to Adulthood Marketing Report

Articles
Research and Markets has announced the addition of the "Winning and Retaining Customers: Childhood to Adulthood " report to their offering. Customer loyalty is important to mobile operators, since high rates of churn can prove very costly. As the age at which people get their first phone gets ever younger, with some now as young as three, so it is in MNOs' interests to establish loyalty from an ever younger age. Marketing of products and services designed for use by children brings additional complexities. MNOs have to communicate with two parties, the parent and the child, and meet their different needs. At the same time, they must ensure that they are observing both legal requirements and moral obligations for safety and protection of children. Operators also need to manage the…
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3 Best Ways to Build Successful Launch Marketing Campaign

3 Best Ways to Build Successful Launch Marketing Campaign

Articles
Given the competitive nature of the every industry sectors days, it is becoming increasingly difficult to differentiate your company from the competition. It is safe to say that some companies already built up relationships with potential customers; others take advantage of their long established reputations/history which they use to attract new clients. However, all of these companies despite their strengths find it difficult to make themselves heard in customer communities. Despite the fact that there are many factors such as price, service fees, product offerings, etc. that need to be taken into account when putting together a suitable product launch marketing strategy, there are some other tips that can be used to help improve your chances of attracting customers to your company. It is important to bear in mind that…
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Get caught in the middle: How your website can bring businesses and consumers together

Articles
The term “middleman” has gotten a bad rap in recent years. It’s seen as unnecessary or even as a barrier to the buying process. But today’s consumers have more buying choices than ever, as well as a desire to spend more wisely, so they want trusted sources to help them make the best choices. Play your cards right and you could be that trusted source. A successful brand is based on trust, and one way to build trust is to help consumer make the right decisions about everything from cars and homes to food and clothing. Here are a few ways your website can bring consumers closer to businesses – and change the perception of middlemen. Blogging and Social Media Many bloggers have become famous writing about what’s new and…
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Marketing tricks that work on us

Articles
We get sucked in by ads every day and most of the time it’s no big deal. We are consumers, and that will never change. We need to replace products that we have finished, and we are always on the lookout for products that will improve our lives. We just have to be aware of the psychology that marketing experts employ so that we don’t end up regretting impulse buys. Buy More Save More This one works on me all the time. For one thing, I hate to pay extra for shipping so if a company offers free shipping on orders over a certain amount, I am much more likely to search the site for another item to buy to get me the free shipping. The only way this really…
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Nine golden ways to increase referrals

Nine golden ways to increase referrals

Articles
There may have been several advances in the tactics used for marketing a product or a service. But none is as effective as the most ancient one – marketing by referral, which breaks all marketing barriers even in this advanced day and age. Wondering how? Referring from one person to another, without the involvement of advertisers, outside the arena of sales people, referrals recommendations can be quite convincing to potential customers (more…)
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Marketing to teens – Five key points

Articles
You don’t need a marketing consultant to tell you that the teenager market is a big market. I have outlined five key points to be considered while you are investing your marketing dollars for the teen market. Do keep in mind that quality marketing endeavours will require time, determination, and a good budget. A good way to start is to research you own teen prospects. Once you get to know your teen prospects it will be easier to follow these five key points which will give you a head start over your competitors. (more…)
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It’s time to utilize deep customer knowledge

Articles
With the increasing use of customer relationship software some companies hold more customer information than other companies. Still, it appears to be quite rare for companies to use this information to deepen their customer relationships. I am suggesting you use micro-segmentation to help pinpoint customer preferences and styles. This will enable you to formulate a customer-value metric which will assist to identify the customers and segments that deserve the most investment. I also suggest that more attention should be paid to triggers and major life events, this will help to identify and anticipate customers' needs. Deep customer knowledge is multifaceted and requires a multifaceted approach, the trick is to integrate various forms of customer reactions and comments (of various types), transactional data and some intuition. (more…)
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Ideas for stimulating your customers to recommend your service

customer acquisitions, customer retention, loyalty, marketing, word of mouth
Let’s be serious. Nobody wakes up and decides to tell all their friends and family what a great place TOP’s Restaurant is! Marketers who want to take advantage of word-of-mouth communications need to take a more subtle approach. We take customers that arrive on personal recommendation but do little to cheer them to carry on the tradition of spreading the word. I have outlined few ideas you could use for stimulating your customers to recommend your service: Catchphrase - You can’t go wrong in asking customers who express satisfaction to tell their friends. They might be more inclined to do so if you ask them and it will surely do no harm. (more…)
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A Customer

Articles, customer acquisitions, customer retention, loyalty, marketing, niche
Sam Walton founder of Wal-Mart nicely describes A Customer... A customer is the most important person in any business A customer is not dependent upon us. We are dependent upon him/her. A customer is not an interruption of our work. He/she is the sole purpose of it. A customer does us a favor when he comes in. We aren't doing him a favor by waiting on him/her. A customer is an essential part of our business--not an outsider. A customer is not just money in the cash register. He/she is a human being with feelings and deserves to be treated with respect. A customer is a person who comes to us with needs and wants. It is our job to fill them. A customer deserves the most courteous attention we can give him/her.…
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