3 Best Ways to Build Successful Launch Marketing Campaign

On January 19, 2016, in Articles, by Chintan Bharwada

Given the competitive nature of the every industry sectors days, it is becoming increasingly difficult to differentiate your company from the competition. It is safe to say that some companies already built up relationships with potential customers; others take advantage of their long established reputations/history which they use to attract new clients. However, all of […]

Get caught in the middle: How your website can bring businesses and consumers together

On August 14, 2012, in Articles, by Chintan Bharwada

Here are a few ways your website can bring consumers closer to businesses – and change the perception of middlemen.

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Marketing tricks that work on us

On June 18, 2012, in Articles, by Guest Author

We get sucked in by ads every day and most of the time it’s no big deal. We are consumers, and that will never change. We need to replace products that we have finished, and we are always on the lookout for products that will improve our lives. We just have to be aware of the psychology that marketing experts employ so that we don’t end up regretting impulse buys.

Nine golden ways to increase referrals

On July 6, 2011, in Articles, by Chintan Bharwada

There may have been several advances in the tactics used for marketing a product or a service. But none is as effective as the most ancient one – marketing by referral, which breaks all marketing barriers even in this advanced day and age. Wondering how? Referring from one person to another, without the involvement of advertisers, outside the arena of sales people, referrals recommendations can be quite convincing to potential customers.

Marketing to teens – Five key points

On January 25, 2011, in Articles, by Chintan Bharwada

You don’t need a marketing consultant to tell you that the teenager market is a big market. I have outlined five key points to be considered while you are investing your marketing dollars for the teen market. Do keep in mind that quality marketing endeavours will require time, determination, and a good budget.

It’s time to utilize deep customer knowledge

On January 13, 2011, in Articles, by Chintan Bharwada

Deep customer knowledge is multifaceted and requires a multifaceted approach, the trick is to integrate various forms of customer reactions and comments (of various types), transactional data and some intuition.

Ideas for stimulating your customers to recommend your service

On September 29, 2010, in customer acquisitions, customer retention, loyalty, marketing, word of mouth, by Chintan Bharwada

Let’s be serious. Nobody wakes up and decides to tell all their friends and family what a great place TOP’s Restaurant is! Marketers who want to take advantage of word-of-mouth communications need to take a more subtle approach. We take customers that arrive on personal recommendation but do little to cheer them to carry on the tradition of spreading the word.

A Customer

On January 16, 2010, in Articles, customer acquisitions, customer retention, loyalty, marketing, niche, by Chintan Bharwada

Sam Walton founder of Wal-Mart nicely describes A Customer…

A customer is the most important person in any business
A customer is not dependent upon us. We are dependent upon him/her.