3 Best Ways to Build Successful Launch Marketing Campaign

3 Best Ways to Build Successful Launch Marketing Campaign

Articles
Given the competitive nature of the every industry sectors days, it is becoming increasingly difficult to differentiate your company from the competition. It is safe to say that some companies already built up relationships with potential customers; others take advantage of their long established reputations/history which they use to attract new clients. However, all of these companies despite their strengths find it difficult to make themselves heard in customer communities. Despite the fact that there are many factors such as price, service fees, product offerings, etc. that need to be taken into account when putting together a suitable product launch marketing strategy, there are some other tips that can be used to help improve your chances of attracting customers to your company. It is important to bear in mind that…
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Importance of Market Segmentation

Importance of Market Segmentation

segmentation, strategy
Market segmentation is practised by most businesses in one form or another, as a way of streamlining their marketing strategy by dividing broad-based target markets into specific groups of consumers, and devising marketing methods that will appeal to each group. Some marketing practitioners also use behavioural segmentation to define their audience. Identifying viable segments Clearly defined market segmentation criteria not only ensure that customers are more likely to identify – and purchase – the product that is right for them; it also minimises wastage of resources, reducing the time spent marketing the wrong products to the wrong customers. It is important, however, to focus resources on market segments whose size, growth and profitability is good, both immediately and in the long run. The following 5 market segmentation criteria should be…
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Importance of Online customer loyalty is now being realised

Importance of Online customer loyalty is now being realised

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In the first years of e-commerce, it was generally accepted that customer loyalty and online shopping were mutually exclusive. The Web seemed to make customer loyalty irrelevant; at the click of a mouse, shoppers could effortlessly cover the globe in search of the lowest price, with little to hold them at one site. Yet, while it’s true that online shoppers can skip easily from one site to the next, a highly loyal segment of online shoppers has emerged nonetheless, and tools such as Internet bookmarks have led to usage patterns that are loyal, almost addictive. Today, loyal shoppers visit their favorite sites far more frequently than they would any bricks-and-mortar store. This surprising degree of customer loyalty can have an enormous impact on web-site profitability. We simulated the long-term economics…
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I wanna start a business – Yeah right!

I wanna start a business – Yeah right!

Articles
There are a number of questions which most of the people ask in business, but it is too hard for them to find their answers. Honestly speaking and with experience, I have to say that those who have left their formal employment and joined to business are influenced by two things. Either there are attracted towards success or are unaware of the loud failure. This fact brings them to learn the basics of business again and find answer to some basic but important questions. Like, how much do I make, how much do I charge and how much do I prospect and many more questions. Knowing the achievable and realistic will help you accomplish your goals irrespective of the nature of business you are involved in.? Many business operators will…
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Retailers should think beyond loyalty marketing

Retailers should think beyond loyalty marketing

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Australia’s retailers should rethink the role of loyalty management in order to keep pace and improve relevance with their customer base, finds KPMG research conducted for the Coca-Cola Retailing Research Council of Asia (CCRCA). The research report Making the Connection: Rethinking the role of loyalty management was based on in-depth interviews with over 50 executives and senior managers from 27 retailers across 13 countries in the Asia Pacific region. It revealed that retailers were slow to react to react to challenges brought on by increased competition and innovation in technology in a shrinking market. Strategies that worked for the past decade are no longer delivering the same returns. “The challenge that most retailers are currently facing is one of the evolving consumer. We are seeing an unprecedented rate of change…
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Your new challenger: Conversion Killer

Your new challenger: Conversion Killer

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Like the few political goons that swipe away the poll booths misleading the count of votes, conversion killers are those invisible culprits of the virtual world who snatch away all your leads and sales of the landing page thus reducing its visibility and SEO. Beware of the hidden sniffers who are waiting to sniff your value and breathe it in. You wouldn’t be aware what’s preventing the trafficking to get followed to your page. Fear of money wastage When you buy a product in a retail store and happily sway out admiring your new purchase, a sordid salesman smirks at you. Gradually our faith vanishes and we believe less. Next time your salesman tries convincing you with new product, you become more cautious lest you fall for their trap again.…
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Three Techniques to Spice up Your Marketing Effectiveness Using Color

Three Techniques to Spice up Your Marketing Effectiveness Using Color

Articles
Think that you are entering into a local café and ordering a cup of coffee with some chocolate. Then they serve the drink to you in a green cup. There is a chance that you will not like your drink. Even though, there is no indication of the actual quality of the chocolate café or the chocolate, but you would probably evaluate it with its presentation. Do not be surprised by this. It may not even occupy much of your mind, but fact is that we all see the world through colors. Just imagine opening an orange, pink and blue website. You will probably leave it immediately. Also, pictures of a site colored in silver, white and grey with accompanying crisp beautiful pictures will grab your attention. So, you can…
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How Retail Design Can Influence Buyer Behaviour

How Retail Design Can Influence Buyer Behaviour

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There are many things that can influence buyer behaviour. A great product, strong brand values, and emotional ties are just three ways in which retailers can build relationships with their customers. But how can brands influence the behaviour or new customers – whether first time buyers or customers in a new territory? How can they influence the buying behaviour of customers who have no prior knowledge or experience with a brand? Simply by carefully planning the retail design within a store, brands can influence buyer behaviour and the customer journey around the store; helping to guide customers to right products and secure a sale. Here, we will take a look at a number of ways brands can achieve this: 1. Know Your Audience Before a brand can invest in quality retail…
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Marketing Meets Philanthropy – Ways to Kick Start Cause Marketing

Marketing Meets Philanthropy – Ways to Kick Start Cause Marketing

Articles
A number of retail brands, which are forward looking, have landed on the quantifiable successes of marketing in a sector that appears most unlikely, the field of philanthropy. What come to the mind first are appeals for more support to noble citizenship. Of course, there are noble reasons for charitable company commitments, like raising visibility, showcasing values of the company as a means for achieving goals or even giving back, but strategic ways do exist which can be affected by philanthropy. It begins by remembering that marketing is the key word in marketing. The best example is eBay, which has come up with a very robust cause-related marketing machine online that is also contributing to ROI. Effectively, eBay has created a retail-cause based on the philosophy that giving work and…
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Smart Ideas to Involve Your Board on Upcoming Marketing Activities

Smart Ideas to Involve Your Board on Upcoming Marketing Activities

Articles
Companies are concerned about their boardrooms. As a result, a number of organizations have become responsible on how their customers are engaged. How their marketing progress has been redefined by developments like those of social media, the mobile web together with thriving data even though some companies have different dynamics on how to engage their board members. How to bring the board into market One of the Asian technology-service companies realized the importance of board in marketing when directors were taken for a vocation to visit innovators and peer companies within the United States and later in Europe with their new CEO. The purpose of this vocation was to educate them about the importance of basic changes and make the board members appreciate the fundamental changes in growth of the…
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