Air China ranks among the world’s 500 most influential brands for five years running

Air China ranks among the world’s 500 most influential brands for five years running

News
World Brand Lab, an internationally renowned rating agency, bestowed awards upon the world's 500 most influential brands at the recent World CEO Annual Conference 2011 held in Hong Kong. With a brand valued at USD 7.6 billion, Air China stands at number 345 in the rankings, 38 slots more advanced than in 2010 - the 5th fastest brand moving towards the top. Air China is also the only Chinese carrier featured in the rankings. (more…)
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Volkswagen Singapore and Tribal DDB launch first augmented reality print in Singapore, powered by Apple iOS devices

Volkswagen Singapore and Tribal DDB launch first augmented reality print in Singapore, powered by Apple iOS devices

News
A new augmented reality experience greeted Singaporeans on the first day of the new year. An interactive print advertisement placed by Volkswagen Singapore in the local daily, The Straits Times, allowed readers – for the first time – to partake in user interaction with a print ad using their Apple iOS devices to discover the whole range of Volkswagen models. (more…)
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Citibank introduces Facebook App to make loyalty rewards social

Citibank introduces Facebook App to make loyalty rewards social

News
Citi today announced the first Facebook application from a loyalty program that is both a rewarding and social experience: the Citi ThankYou® Point Sharing App. This new Facebook app makes it quick and easy for ThankYou® Rewards members who are Facebook friends to pool their points together, and use their points’ collective value towards a shared goal or reward. ThankYou members on Facebook can combine their points to make a charitable donation, or choose from millions of rewards on www.thankyou.com, from travel to electronics. “With the new ability to pool points together through their social networks, ThankYou members can rally their friends towards a bigger reward – whether they are interested in combining points to book a weekend getaway or supporting a common cause.” (more…)
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Six ways for building customer value to enhance the relationship

Articles
Beyond short-term outcomes, beyond even immediate results, successful long-term relationships are key to determining operational as well as financial success for your business. Below are my six indicators which can/should be used to understand the customer relationships and how to add value: Satisfaction.  Do tangible and intangible benefits outweigh the costs?  Satisfaction gauges how positively the customer feels toward the other due to the underpinning of positive expectations. Quality is an element of satisfaction. (more…)
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Former Yapta CEO Tom Romary joins Rearden Commerce to lead the company’s consumer and loyalty services business

Former Yapta CEO Tom Romary joins Rearden Commerce to lead the company’s consumer and loyalty services business

Appointments
Rearden Commerce, creator of the Deem™ ecommerce platform, today announced the appointment of Tom Romary as Senior Vice President, Consumer Services. An entrepreneur and seasoned executive with deep experience in managing consumer Internet and ecommerce businesses, Mr. Romary will be responsible for leading Rearden Commerce’s growing consumer and loyalty services business — both primary drivers of the Deem platform. (more…)
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Is Loyalty a type of customer behaviour?

Articles
It is a known fact that having a loyal customer base helps an organization in several ways, such as reduction in costs and an increase in profits. It’s true that a customer’s average consumption increases over time, hence bringing in more sales revenue. Also, a loyal customer base enables the organisation to cost reductions through reducing sales cycles, fast-tracking order processing, and increasing customer referrals. But, the question is, is Loyalty a type of customer behaviour? I am of the view that loyalty is a customer behaviour which is influenced by many different factors that cannot be easily identified or captured in a single satisfaction survey. For example, loyalty can be driven by: (more…)
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Starbucks adds social media entrepreneur Clara Shih to their board

Starbucks adds social media entrepreneur Clara Shih to their board

Appointments
Starbucks Corp has added social media entrepreneur Clara Shih to the coffee giant’s board of directors. Shih is CEO of Hearsay Social, a San Francisco-based provider of social media platforms for companies. She developed Faceforce, a Facebook business app, and is a best-selling author. The addition of Shih, 29, comes at a time when Starbucks has been expanding its digital reach, with apps and location-based social networking websites such as Foursquare and Brightkite. (more…)
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Audi appoints Jeri Ward  as the first-ever Director of Customer Experience

Audi appoints Jeri Ward as the first-ever Director of Customer Experience

Appointments
Jeri Ward has been an employee of the automotive industry for over 20 years, but it was just recently that she was named the first-ever director of Customer Experience for Audi. Jeri Ward  is to build loyalty and create Audi fans through various customer insight activities, panels and programs. As Ward leads this new team within Audi of America, she says it is her roots that have given her the ability to become a successful businesswoman. (more…)
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