Articles

What is co-branding and how it can benefit companies

June 19, 2012 Guest Author

Co-branding, as the name suggests, is the phenomenon wherein two companies merge their brands to produce one type of service or product. This doesn’t necessarily […]

Marketing tricks that work on us

June 18, 2012 Guest Author

We get sucked in by ads every day and most of the time it’s no big deal. We are consumers, and that will never change. We need to replace products that we have finished, and we are always on the lookout for products that will improve our lives. We just have to be aware of the psychology that marketing experts employ so that we don’t end up regretting impulse buys. […]

Modern Marketing – How it’s changed

June 17, 2012 Guest Author

In today’s constantly-connected world, it can be difficult to remember that just a few short decades ago, there weren’t that many ways for businesses to […]

15 Smart ways to retain your customers

June 2, 2012 Chintan Bharwada

Whether you are a start-up or an established business, you certainly have customers who pay you. However, how to retain customers is a worry for everyone. Competition is huge and if you are unable to retain customers, your bottom line will be affected. Customer retention should be an enduring practice and mostly this becomes the key to long-term success of your business. Believe me, you are not the only one offering whatever you have to offer to your customers. For this reason I have outlined 15 ways that might help you retain your customers. Hope you find them useful.
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Five key ways to revitalize your marketing team

April 5, 2012 Chintan Bharwada

I guess after the freshness of being a part of a team has worn off, team members begin to raise the inescapable what’s-in-it-for me question. In the beginning, the chance to have more input in decisions might be adequate to keep the marketing team motivated. […]

Top 10 tips to empower your sales force for greater customer retention that drives loyalty

January 16, 2012 Chintan Bharwada

To remain competitive in a dynamic and increasingly multifaceted global setting, you need to create an environment in which your customers are at the center […]

Six ways for building customer value to enhance the relationship

January 3, 2012 Chintan Bharwada

Beyond short-term outcomes, beyond even immediate results, successful long-term relationships are key to determining operational as well as financial success for your business. Below are my six indicators which can/should be used to understand the customer relationships and how to add value. […]