Six elements that describe a profitable customer

Six elements that describe a profitable customer

Articles
The term “profitable customer” can sometimes be quite subjective. To simplify this I have outlined the top six elements that will enable you to decide who the profitable customer is. When customers purchase high-margin products and services When they pay full price, don’t bargain for discounts, and do not ask you to amend the terms and conditions of the contract When they purchase through few large orders rather than many small orders When they do not cancel or amend orders When they pay in advance or pay on time without you chasing them for payment When they are happy with standard after sales service (more…)
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Marketing dashboards can be effective

Marketing dashboards can be effective

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Last week I was discussing marketing measurements tools with a marketing manager in the services industry. He asked me an interesting question “Do you think having a marketing dashboard is important?” It is no secret that measuring marketing ROI and effectiveness is important to access how your campaigns are going. But, the question really made me think as what should be the elements (you want to track) to make the marketing dashboard really effective. Please keep in mind that every business is different, so you will need to prioritise and customise the measurements that are truly important. What I have outlined here can be a good place to start thinking of different measurements you would want to see on your marketing dashboard. (more…)
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Three quick fixes to build customer rapport

Three quick fixes to build customer rapport

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Why don’t we have loyal customers? This is a serious question which every business comes across when the going get though. It so happens that your answers are right in front of you, but you need look at the situation with a different perspective. Building customer loyalty should be a well planned process. However, I have outlined few quick fixes which may help you build some kind of rapport with your customer base. Tell customers about hidden benefits Communicate true savings Marketing through leftovers (more…)
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ASI and DubMeNow form partnership for iMIS Mobility Solutions

ASI and DubMeNow form partnership for iMIS Mobility Solutions

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Advanced Solutions International(ASI), the developer of iMIS software for member and donor-based non-profits, today announced a partnership with DubMeNow, Inc. to deliver customisable mobile applications for iMIS customers. This will allow members and donors to connect and access up-to-date content on their smartphones and other devices. (more…)
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Marketing to teens – Five key points

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You don’t need a marketing consultant to tell you that the teenager market is a big market. I have outlined five key points to be considered while you are investing your marketing dollars for the teen market. Do keep in mind that quality marketing endeavours will require time, determination, and a good budget. A good way to start is to research you own teen prospects. Once you get to know your teen prospects it will be easier to follow these five key points which will give you a head start over your competitors. (more…)
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Alibaba.com launched customer service operations in India

Alibaba.com launched customer service operations in India

News
(ABN Newswire) Alibaba.com Limited the world's leading small business e-commerce company, announced last year that it is investing in India, with the launch of its local customer service operations to better serve the vast Indian small business community. With a service office in Mumbai, Alibaba.com will primarily focus on providing dedicated customer service to its Indian Gold Supplier members during a crucial time of growth for the small business community. (more…)
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