Heinz ranks number one in customer satisfaction

Heinz ranks number one in customer satisfaction

News
H.J. Heinz Company ranked first in overall customer satisfaction among all 225 companies in 47 industries in the 2011 American Customer Satisfaction Index™ (ACSI), which was released last month.. “Heinz has a long track record of combining consistent quality with value pricing and successfully accommodating its products to a wide range of consumer tastes. As a result, Heinz’s ACSI scores are exceptionally strong and it remains a costly proposition for competition to take away its customers” (more…)
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Delta Names Tad Hutcheson Vice President – Community and Public Affairs

Delta Names Tad Hutcheson Vice President – Community and Public Affairs

Appointments
Delta Air Lines named Tad Hutcheson vice president – Community and Public Affairs, where he will oversee the airline's global strategy to enhance its leadership position in the communities it serves. Prior to joining Delta, Hutcheson served as vice president of Marketing and Sales for AirTran Airways. He had worked for Delta's planning and marketing departments prior to leaving the company in 1995. (more…)
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Eight ways social engagement can transform your engagement strategy

Articles
SOCIAL media platforms and concepts are all interdependent and can combine to change the way small and medium business create and harness customer loyalty. 1. Totally wired What happens when everyone in your target audience has full, fast internet access? Or, maybe more interesting, what about when your prospects/customers are actually making their purchase decision? The increasing bandwidth and greater availability of mobile computing make these questions increasingly relevant. To take advantage of this ease of access to information, business (especially SMEs) will need to change their prospect and customer engagement to emphasise synthesis and other higher order activities. (more…)
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Back on the deck… well almost!

Back on the deck… well almost!

Articles
I haven't been blogging or writing on this website lately. Time has just flown. I am back from hibernation, lots to do before I feel in control again. Work, vacation, and toddler duties kept me in hibernation for the last 125 days… phew! Hope to keep the flow of material on this site going. Regards, Chintan
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Tellus Mollis Purus

Tellus Mollis Purus

Sport
Donec sed odio dui. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Sed posuere consectetur est at lobortis. Nulla vitae elit libero, a pharetra augue. Donec ullamcorper nulla non metus auctor fringilla. Donec id elit non mi porta gravida at eget metus. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam porta sem malesuada magna mollis euismod. Aenean eu leo quam. Donec id elit non mi porta gravida at eget metus. Aenean lacinia bibendum nulla sed consectetur. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Donec ullamcorper nulla non metus auctor fringilla. Donec ullamcorper nulla non metus auctor fringilla. Integer posuere erat a ante…
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Ipsum Cursus Sit

Ipsum Cursus Sit

Technology
Donec sed odio dui. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Sed posuere consectetur est at lobortis. Nulla vitae elit libero, a pharetra augue. Donec ullamcorper nulla non metus auctor fringilla. Donec id elit non mi porta gravida at eget metus. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam porta sem malesuada magna mollis euismod. Aenean eu leo quam. Donec id elit non mi porta gravida at eget metus. Aenean lacinia bibendum nulla sed consectetur. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Donec ullamcorper nulla non metus auctor fringilla. Donec ullamcorper nulla non metus auctor fringilla. Integer posuere erat a ante…
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How to increase customer engagement in a B2B space

How to increase customer engagement in a B2B space

Articles
Customer Engagement can be achieved by utilizing online conversation to reach customers without even talking to them. You can take advantage by providing meaningful and relevant information through whichever technology and online locations preferred by your customer be it mobile, sms, chat, social media and so on. I believe that customer engagement is an integral part of marketing, especially complimenting to traditional approaches like billboards, ads and email. For me customer engagement is the making of a long term relationship between your brand and your customer, by constant flow of two way communications. In other words, it’s the actions you take for making a customer believe in your product/service; moving away from the transaction based approach to focus on building long term loyalty. Some points to ponder: Engagement affects loyalty,…
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Nine golden ways to increase referrals

Nine golden ways to increase referrals

Articles
There may have been several advances in the tactics used for marketing a product or a service. But none is as effective as the most ancient one – marketing by referral, which breaks all marketing barriers even in this advanced day and age. Wondering how? Referring from one person to another, without the involvement of advertisers, outside the arena of sales people, referrals recommendations can be quite convincing to potential customers (more…)
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Quam Vehicula Tristique

Quam Vehicula Tristique

Business
Donec sed odio dui. Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Sed posuere consectetur est at lobortis. Nulla vitae elit libero, a pharetra augue. Donec ullamcorper nulla non metus auctor fringilla. Donec id elit non mi porta gravida at eget metus. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam porta sem malesuada magna mollis euismod. Aenean eu leo quam. Donec id elit non mi porta gravida at eget metus. Aenean lacinia bibendum nulla sed consectetur. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Donec ullamcorper nulla non metus auctor fringilla. Donec ullamcorper nulla non metus auctor fringilla. Integer posuere erat a ante…
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