Marketing specialisation segments - Loyalty and Customers

Last week while having a drink I asked an acquaintance as what she was doing, she replied “marketing”. Intrigued as I am, this forced me to ask further two questions “what do you mean and what sort of areas you specialise in”. Well, she started outlining her entire PD!

I believe that in today’s world it’s very important to know what the main marketing segments are and where you have your skill set/s.

The list below will help you identify your area of expertise:

account-based marketing — marketing to individual, key accounts as markets of one
affiliate marketing — paying affiliates to send traffic/customers to your website/business
agile marketing — using agile development methodologies in the marketing department
algorithmic marketing — using software algorithms to execute (semi-)automated marketing
ambush marketing — piggybacking marketing on a major event without paying for sponsorship
analytical marketing — quantitative methods and models of marketing
article marketing — writing articles (online and offline) to promote one’s business
B2B (business) marketing — marketing to other businesses
B2C (consumer) marketing — marketing to consumers
B2P (person) marketing — marketing to persons, in business and life
behavioral marketing — targeting advertising/offers based on user behavior
blackhat marketing — primarily in SEO, unethically fooling the search engines to game rank
brand marketing — developing your brand, often contrasted to direct marketing)
buzz marketing — getting people to talk about your stuff, similar to viral
call center marketing — outbound telemarketing and handling of inbound prospect/customer calls
campus marketing — marketing to (and often by) college students, campus ambassadors
catalog marketing — marketing through printed catalogs delivered in the mail
cause marketing — businesses marketing cooperatively with nonprofit(s) to mutual benefit
celebrity marketing — use of celebrities as spokespeople, for endorsements or testimonials
channel marketing — marketing promotions through wholesalers, distributers, resellers
closed loop marketing — measuring ROI from lifecycle of marketing to sales
cloud marketing — using software-as-a-service (SaaS) applications for marketing
cooperative marketing — companies co-marketing a jointly developed product, service or brand
communal marketing — engaging the public in the development of a marketing campaign
community marketing — marketing by building an online community
computational marketing — the marketing equivalent of computational finance
content marketing — producing useful or entertaining content for your audience
contextual marketing — delivering relevant, optimal messages/offers, esp. online
controversial marketing — generating attention through controversy or conflict
conversational marketing — actively engaging with consumers in two-way conversations
conversion (rate) marketing — optimizing conversion rate in online marketing and sales
conversion content marketing — a hybrid of content marketing and conversion marketing
corporate marketing — company-wide marketing and standards, esp. in multi-product firms
cross-marketing — co-marketing, product bundling, co-promotion, licensing, etc.
culture marketing — branded content, the intersection of culture and marketing
data (web) marketing — using data as a marketing channel, esp. with the
database marketing — using databases, such as CRM systems, to drive marketing programs
data-driven marketing — use data, especially analytics, to direct marketing decisions
digital marketing — marketing through digital channels, primarily the Internet
direct marketing — marketing directly to audience, often without TV, radio, or print ads
direct response marketing — direct marketing expressly designed to solicit a response
disruptive marketing — applying disruptive innovation in marketing to create new markets
diversity marketing — marketing to different culture groups in audience, i.e. in-culture marketing
door-to-door marketing — salespeople walking to houses, knocking on doors
drip marketing — sending pre-planned messages to prospects/customers on a schedule
email marketing — emailing prospects/customers, either by list rental or express permission
entrepreneurial marketing — marketing in start-ups and new ventures, often guerilla style
ethical marketing — marketing ethics for being socially/morally responsible
event marketing — running events such as trade shows, conferences, seminars, festivals
expeditionary marketing — forging new markets before competitors
experiential marketing — enabling sensory interactions with brands
Facebook marketing — marketing on and through Facebook
field marketing — people selling and promoting in person, “in the field”
geomarketing — geo-targeting for marketing tactics such as price, promotion
global marketing — marketing of products/firms worldwide, global strategy and structure
green marketing — explicit promotion of products that are environmentally friendly
guerilla marketing — low-budget, high-impact marketing, typically entrepreneurial
horizontal marketing — similar message across different groups/industries, in contrast to vertical marketing
inbound marketing — pulling in customers via content, instead of pushing ads or cold-calls
industrial marketing — B2B marketing but specifically for large firms, esp. manufacturers
influence(r) marketing — focus on convincing a few influential people in a market
informational marketing — providing useful/educational material to nurture audience, like content marketing
in-game marketing — in-game advertising, also known as advergaming, and in-game promotions
in-store marketing — promotions based at a retailer’s location
integrated marketing — coordination and integration of multiple marketing tools, channels, vehicles
interactive marketing — interactions between marketers and prospects, mostly online
Internet marketing — synonymous with online marketing and web marketing
internal marketing — marketing to one’s own employees to synchronize customer experiences
international marketing — marketing overseas/across national borders, same as global marketing
keyword marketing — researching and optimizing keywords in search marketing
left-brain marketing — roughly synonymous with analytical marketing
local marketing — ad targeting and promotions to support brick-and-mortar stores
Long Tail marketing — marketing to many niche segments that aggregate to a huge audience
loyalty marketing — focus on growing and retaining existing customers, e.g., rewards programs
mobile marketing — marketing delivered via mobile devices such as (smart)phones
multichannel marketing — using multiple channels to reach customers
multicultural marketing — pursuing ethnic audiences with products, advertising, experiences
multi-level marketing — marketing by recruiting others, who recruit more; e.g., pyramid scheme
neuromarketing — the intersection of brain/cognitive science and marketing
new media marketing — essentially synonymous with online marketing, fading term
newsletter marketing — delivering regular newsletters to target audience via email or print
niche marketing — targeting very specific audience segments
non-traditional marketing — methods outside the norm, e.g., publicity stunts, guerrilla marketing
offline marketing — all marketing that doesn’t happen online, traditional marketing
one-to-one marketing — marketing to individual consumers: identify, differentiate, interact, customize
online marketing — marketing online, same as Internet or web marketing
outbound marketing — contact prospects via ads, cold calls, list rental; opposite of inbound
outdoor marketing — examples: door hangers, car advertising, billboards, balloons
out-of-home marketing — marketing to people in public places, e.g., outdoor marketing
performance marketing — marketing driven by performance metrics and ROI
permission marketing — inspiring your audience to want to hear from you
personalized marketing — like one-to-one marketing, including product customization
persuasion marketing — derived from “persuasion architecture” for effective web marketing
point-of-sale marketing — advertising to customers at point of a purchase in a store
post-click marketing — user experience after an ad/email click, e.g., landing pages
PPC marketing — pay-per-click marketing on search engines, ad networks, social sites
product marketing — marketing around a particular product, versus corporate marketing
promotional marketing — broadly speaking, almost any kind of marketing to attract customers
proximity marketing — localized wireless distribution of advertising associated with a place
pull marketing — pushing messages to prospects, synonymous with inbound marketing
push marketing — prospects pull messages from you, synonymous with outbound marketing
real-time marketing — accelerating marketing in the age of speed
referral marketing — encouraging/incentivizing existing customers to refer new customers
relationship marketing — emphasis on building long-term relationships with customers
remarketing — modern meaning: behaviorally-targeted advertising
reply marketing — replying to end-users with personalized messages, e.g., Old Spice campaign
scientific marketing — application of analytical testing/statistical methods in marketing
search (engine) marketing — organic and paid promotion via Google, Bing, etc.
self marketing — marketing yourself, also known as personal branding
services marketing — approaches for selling services instead of products
shadow marketing — unexpected marketing outside the control of the marketing department
shopper marketing — understanding how consumer shop across channels and formats
social marketing — changing people’s behaviors for the better, not social media marketing
social media marketing — interacting with prospects in social media channels
sports marketing — use of sporting events, teams, and athletes to promote products
stealth marketing — ways of marketing surreptitiously to people, undercover marketing
street marketing — unconventional marketing in public places meant to engage prospects
technical marketing — marketing with technical depth to a technical audience
telemarketing — calling people on the phone with a pitch, usually uninvited
test-driven marketing — systematically and iteratively testing marketing ideas
time marketing — research on when to release and promote products in the market
trade show marketing — subset of event marketing, exhibiting and promoting at trade shows
traditional marketing — pre-Internet marketing methods and channels
undercover marketing — when consumers don’t know they’re being steathily marketed to
user-generated marketing — marketing created by consumers, communal marketing
vertical marketing — packaging a solution differently for different industries
video marketing — incorporating videos in online marketing, leveraging YouTube
viral marketing — tapping into existing social networks to spread a marketing idea
web marketing — marketing on the web, synonymous with online marketing
word-of-mouth marketing — when happy customers spread your marketing message
youth marketing — targeting young audiences, often using emerging channels