Marketing Trends for 2010

Last Updated: August 19, 2010By Tags: , , , , , , , , , , , , , , , ,

Accommodating these trends will require a paradigm change on the parts of some companies. But whether a brand does something about it or not, the future is where it’s going to spend the rest of its life. How long that life is up to the brand, determined by how it responds to today’s reality.

This year is poised to be an exciting year for marketers; trends that have been taking shape over the course of the past decade are creating new opportunities for business owners.

Marketing Trends for 2010:

  • Green Marketing
  • Cause Marketing
  • Buzz Marketing
  • Permission Marketing
  • Mobile Marketing
  • Network Marketing
  • E mail Marketing
  • Search Marketing
  • Event Marketing
  • Sports Marketing
  • Grey Marketing
  • Niche Marketing
  • Transparency
  • Authenticity
  • Democratized advertising
  • WOMM
  • Controversy
  • Market space
  • Social media
  • Trusted social media advertising
  • Online paid search ads

It’s not about a cheaper product or your idea. Try to change customer behavior.

  • It’s not about better coffee – it’s about the place
  • I am not looking for a ¼” drill bit – I need to make a hole
  • It’s not about the hog, it’s about a lifestyle
  • It’s not about the sound – it’s about how it makes me feel
  • It’s not about the sound – it’s about being hip
  • It’s about my space
  • It’s about my video
  • It’s about my opinion
  • It’s about the experience
  • It’s about your choices, places, and time

As 2010 is now in full swing we can see these trends shaping up and taking priority. Despite the economic downturn through last year, or maybe because of it, marketing experts have focussed on more effective methods of marketing.

Chintan Bharwada

Chintan is the Founder and Editor of Loyalty & Customers.

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To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase  or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

3 Comments

  1. Chintan Bharwada April 21, 2010 at 1:32 pm

    http://loyaltyandcustomers.com/2010/04/marketing-trends-for-2010/

  2. Chintan Bharwada June 28, 2010 at 11:00 pm

    Trends that have been taking shape over the course of the past decade are creating new opportunities for business owners. http://ow.ly/23ZrP

  3. Loyalty & Customers June 28, 2010 at 11:00 pm

    Trends that have been taking shape over the course of the past decade are creating new opportunities for business owners. http://ow.ly/23Zs8

Comments are closed.

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