Receiving Help Without Paying a Cent

Receiving Help Without Paying a Cent

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New business owners or project leaders often need professional help with starting their endeavours, but lack the finances needed for a formal consultation. Experts can charge intimidating figures for their advice, but those seeking information need not take that route. The first step is finding an expert who can provide the relevant information you need, but who also seems willing and interested in helping you. Once you have found said person, it is important to follow these tips: Do not expect everything from them. Most people won’t devote hours of their time to you when they are not earning a consultation fee or receiving some sort of benefit. This is just the cost of their time. To make the most of your meeting, decide on what the most important questions…
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Avoid These Three Phrases When Handling Clients

Avoid These Three Phrases When Handling Clients

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As a professional, you could be the best in your field and still fail to maintain a steady flow of business by underestimating the importance of a good relationship with the client. If a client is unhappy with the way in which they are treated, they will find someone to replace you without hesitation. Simply put, your service is not worth it if the client is does not like you. There are simple phrases used by professionals which, unbeknownst to them, can worsen relationship and even deter clients. Here are a few examples which you should avoid at all costs. “I’m expecting another client soon.” – This phrase can suggest that you no longer value your client now that your session is complete. While they are aware that they are…
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5 Tips for Strategic Partnerships

5 Tips for Strategic Partnerships

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Having worked in the marketing and business development areas for over 20 years, in a variety of companies and countries, I have compiled five key guiding principles for successful partnerships. Partnerships are part of a dynamic strategy for businesses wanting to grow in unknown markets, expand new client segments, or sell more items or services. Partnerships are invariably notorious to manage. In today’s hypercompetitive, hyper-connected marketplace, partnerships have taken on even larger strategic importance. Every B2B and B2C company is in a race to develop innovative customer experience, expand distribution, and capture new sources of revenue structures. Hence, business leaders have discovered that their future depends not simply on what their own organisations will do, but on the capabilities, functions, channels, and insights they'll benefit by partnering with others. 1.…
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Generate More Revenue? Market More to Your Loyalty Program Members

Generate More Revenue? Market More to Your Loyalty Program Members

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Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. This key finding was based on a survey of retailers across specialty, big-box, department, drug and convenience stores in the United States. The Accenture research sought to identify key trends and challenges of retailers’ loyalty programs. “Today’s customer loyalty programs are an increasingly expensive, complex and expansive business that extend beyond the marketing team into the entire organization,” said Farrell Hudzik, managing director of Accenture Interactive’s Global Loyalty and Rewards practice. “Given that loyalty program members generate significant incremental revenue compared with non-members, retail loyalty program leaders must anticipate future growth trends and capture the opportunity to…
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My List of 25 Free Education Websites

My List of 25 Free Education Websites

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Over the last 10 years I have been visiting and tracking quite a few website which offer good quality education content. Please note that there might be many more websites or MOOCs sites that free or freemium content which I might not know. The key to all this information is being able to pull what’s relevant for you and being able to apply that information in a systematic and successful way that will lead you towards your desired life. Hope this helps: (I have sorted these alphabetically) ALISON– over 60 million lessons and records 1.2 million unique visitors per month BBC Languages– Teach yourself a new spoken language online. Codeacademy– Easy way to learn how to code. It’s interactive, fun and you can do it with your friends. COURSERA– Educational…
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Winning and Retaining Customers: Childhood to Adulthood Marketing Report

Winning and Retaining Customers: Childhood to Adulthood Marketing Report

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Research and Markets has announced the addition of the "Winning and Retaining Customers: Childhood to Adulthood " report to their offering. Customer loyalty is important to mobile operators, since high rates of churn can prove very costly. As the age at which people get their first phone gets ever younger, with some now as young as three, so it is in MNOs' interests to establish loyalty from an ever younger age. Marketing of products and services designed for use by children brings additional complexities. MNOs have to communicate with two parties, the parent and the child, and meet their different needs. At the same time, they must ensure that they are observing both legal requirements and moral obligations for safety and protection of children. Operators also need to manage the…
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Marketers Need to Rethink Agency Relationships

Marketers Need to Rethink Agency Relationships

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Study highlights need for marketers and agencies to transform roles and responsibilities to improve collaboration and business results. To help marketers and their agencies execute campaigns that deliver the best possible customer experience, Forbes Insights, in association with Oracle Marketing Cloud, conducted a global study of brand and agency executives. Published last month, “The Age of Brand, Agency & Customer Collaboration: 4 Keys to Success in Translating Marketing Visions Into More Engaged Customers,” highlights the need for marketers and their agencies to transform roles and responsibilities to improve collaboration and business results. “As the nature of marketing continues to change, closer collaboration between brands and agencies is becoming more important than ever,” said Bruce Rogers, chief insights officer and head of the CMO Practice at Forbes Media. “Progressive marketing leaders…
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Enhancing Competitiveness to Facilitate Revenue Growth – Global Telcos Innovative Service Offerings 2016

Enhancing Competitiveness to Facilitate Revenue Growth – Global Telcos Innovative Service Offerings 2016

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Research and Markets has announced the addition of the "Global Telcos Innovative Service Offerings 2016: Enhancing Competitiveness to Facilitate Revenue Growth" report to their offering. This research report provides an overview of the various services being offering by the telcos in order to drive revenues by further strengthening their competitive positioning. It includes an overview of these innovative offerings and also discusses about the various service offerings by the telcos. It highlights the various plans and its features, which can be used as a benchmark against other telcos, blue-print for the telcos to launch new services and further enhance the existing service offerings. The report discusses more than 70 telcos for the various categories across more than 40 countries globally. Key Features: Overview of Mobile Services: Highlights mobile subscription trend…
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Seven Things You MUST Ask Your Marketing Teams

Seven Things You MUST Ask Your Marketing Teams

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Under The Perpetual Burden of Managing the Limited Resources of A Company, It’s Not Always Stress-free To Make Budgeting Choices on Departments Whose Capability May Be Far Removed from Your Own. Here’s a list of questions you can ask of their marketing teams for reassurance their allocated spend is justified. IS OUR PLAN BASED ON STRONG MARKET INSIGHT? Successful marketing plans are founded on true market insight/research, which is reliant on quality data input. As the saying goes - Garbage in equals garbage out. Gaining market insight is not an exact science, but a combination of interpretation of fact-based data and people’s attitudes. This can come from primary market research, secondary research like market reports, competitor monitoring and formally-collected data from within the company, e.g. through interviews with directors and customer-facing staff.…
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3 Best Ways to Build Successful Launch Marketing Campaign

3 Best Ways to Build Successful Launch Marketing Campaign

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Given the competitive nature of the every industry sectors days, it is becoming increasingly difficult to differentiate your company from the competition. It is safe to say that some companies already built up relationships with potential customers; others take advantage of their long established reputations/history which they use to attract new clients. However, all of these companies despite their strengths find it difficult to make themselves heard in customer communities. Despite the fact that there are many factors such as price, service fees, product offerings, etc. that need to be taken into account when putting together a suitable product launch marketing strategy, there are some other tips that can be used to help improve your chances of attracting customers to your company. It is important to bear in mind that…
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