3 Best Ways to Build Successful Launch Marketing Campaign

On January 19, 2016, in Articles, by Chintan Bharwada

Given the competitive nature of the every industry sectors days, it is becoming increasingly difficult to differentiate your company from the competition. It is safe to say that some companies already built up relationships with potential customers; others take advantage of their long established reputations/history which they use to attract new clients. However, all of […]

Importance of Market Segmentation

On August 17, 2015, in segmentation, strategy, by Chintan Bharwada

Market segmentation is practised by most businesses in one form or another, as a way of streamlining their marketing strategy by dividing broad-based target markets into specific groups of consumers, and devising marketing methods that will appeal to each group. Some marketing practitioners also use behavioural segmentation to define their audience. Identifying viable segments Clearly […]


Importance of Online customer loyalty is now being realised

On August 16, 2015, in Articles, by Chintan Bharwada

In the first years of e-commerce, it was generally accepted that customer loyalty and online shopping were mutually exclusive. The Web seemed to make customer loyalty irrelevant; at the click of a mouse, shoppers could effortlessly cover the globe in search of the lowest price, with little to hold them at one site. Yet, while […]


I wanna start a business – Yeah right!

On September 30, 2014, in Articles, by Chintan Bharwada

There are a number of questions which most of the people ask in business, but it is too hard for them to find their answers. Honestly speaking and with experience, I have to say that those who have left their formal employment and joined to business are influenced by two things. Either there are attracted […]


Retailers should think beyond loyalty marketing

On September 22, 2014, in Articles, by Chintan Bharwada

Australia’s retailers should rethink the role of loyalty management in order to keep pace and improve relevance with their customer base, finds KPMG research conducted for the Coca-Cola Retailing Research Council of Asia (CCRCA). The research report Making the Connection: Rethinking the role of loyalty management was based on in-depth interviews with over 50 executives […]

Your new challenger: Conversion Killer

On April 14, 2014, in Articles, by Guest Author

Like the few political goons that swipe away the poll booths misleading the count of votes, conversion killers are those invisible culprits of the virtual world who snatch away all your leads and sales of the landing page thus reducing its visibility and SEO. Beware of the hidden sniffers who are waiting to sniff your […]


Three Techniques to Spice up Your Marketing Effectiveness Using Color

On April 13, 2014, in Articles, by Chintan Bharwada

Think that you are entering into a local café and ordering a cup of coffee with some chocolate. Then they serve the drink to you in a green cup. There is a chance that you will not like your drink. Even though, there is no indication of the actual quality of the chocolate café or […]


How Retail Design Can Influence Buyer Behaviour

On April 13, 2014, in Articles, by Guest Author

There are many things that can influence buyer behaviour. A great product, strong brand values, and emotional ties are just three ways in which retailers can build relationships with their customers. But how can brands influence the behaviour or new customers – whether first time buyers or customers in a new territory? How can they influence […]

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Marketing Meets Philanthropy – Ways to Kick Start Cause Marketing

On March 5, 2014, in Articles, by Chintan Bharwada

A number of retail brands, which are forward looking, have landed on the quantifiable successes of marketing in a sector that appears most unlikely, the field of philanthropy. What come to the mind first are appeals for more support to noble citizenship. Of course, there are noble reasons for charitable company commitments, like raising visibility, […]

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Smart Ideas to Involve Your Board on Upcoming Marketing Activities

On March 5, 2014, in Articles, by Chintan Bharwada

Companies are concerned about their boardrooms. As a result, a number of organizations have become responsible on how their customers are engaged. How their marketing progress has been redefined by developments like those of social media, the mobile web together with thriving data even though some companies have different dynamics on how to engage their […]

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