Customer churn in the services industry is still a growing issue, primarily because many consumers have little or no allegiance to a particular service provider. I believe that customer churn adversely affects companies because they stand to lose a great deal of price premium, decreasing profit levels and a possible loss of referrals from continuing service customers. […]
Marketing challenges are actually quite common among businesses of all sizes. In today’s competitive business world, many small and mid-sized companies lose sight of the marketing practices that made them successful in the first place. And even the large, established companies tend to let their good marketing practices slide sometimes. These tips are always in our minds, it’s not rocket science. Make sure you print this out and stick it over your computer. […]
The changing demographics and the aging of the population are affecting the age composition of consumer markets. This, in turn, creates opportunities and challenges for organizations serving consumer markets.
So how do we convert these into profits? Read on to see the typical 4 Ps of marketing for the seniors market. […]
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