Customer acquisition often gets a lot of attention in the marketing world, but what happens after the sale is equally critical. Post-purchase engagement, the efforts […]
Customer retention has always been a critical focus for businesses, but the strategies used to keep customers loyal have evolved dramatically with the rise of […]
Customer retention isn’t just a fancy term; it’s the secret sauce that keeps businesses thriving. By focusing on keeping your customers happy, you’ll not only save money but also build a loyal fanbase that’ll stick with you through thick and thin. So, get out there and show your customers some love – they’ll thank you for it! […]
Comarch has been Costa’s technological partner for the past three years, providing the company with top-quality customer engagement tools, specifically Comarch Loyalty Management (CLM), a system that […]
The PEDIGREE® brand is introducing the One True Loyalty Program – a loyalty program that provides loyalty in the form of a furry best friend. Recently, shelters […]
Afterpay announced its new loyalty program, called Pulse. The only mass market program of its kind, Pulse incentivizes and rewards Afterpay customers who pay for […]
Making the customers coming back for more is certainly the most seek after business principle but making it happen in reality is the toughest task […]
The significance of data is that you can see behaviour change daily. If a trend emerges from analysis of your data, it is appropriate to review marketing strategy and assess the success or relevance of the plan under way. The data and the insight they provide become an extremely precious indicator of customer satisfaction. Data linked to loyalty programs becomes a rich source of market research. It is not what people say they do but what they actually do. […]
Copyright © Loyalty & Customers