Articles
3 Best Ways to Build Successful Launch Marketing Campaign
Given the competitive nature of the every industry sectors days, it is becoming increasingly difficult to differentiate your company from the competition. It is safe […]
engagement marketing
Articles
Seven essential online engagement tips
Feeling that you haven’t engaged this month with your customers? Don’t panic, online engagement can be your saviour. However, before diving head on into the […]
Articles
Is Loyalty a type of customer behaviour?
Most businesses have already executed, or are at least thinking of executing, campaigns and initiatives which sow the seeds of loyalty. Over time this will help you to mould your customer behaviour. […]
Articles
How to increase customer engagement in a B2B space
For me customer engagement is the making of a long term relationship between your brand and your customer, by constant flow of two way communications. In other words, it’s the actions you take for making a customer believe in your product/service; moving away from the transaction based approach to focus on building long term loyalty […]
Articles
Six steps to improve customer retention
To succeed, customer retention must be a top-down, company-wide initiative. Truly committing to customer retention is hard work, because it affects virtually every aspect of your organization. But the ultimate payback in sustainable growth and profitability makes the effort worthwhile. The path to customer retention involves six key steps. […]
Articles
Engagement marketing – It’s about time
Today’s consumers are the most informed buyers in history. They can find out everything they want to know about a brand and the company behind it. Consumers don’t demand engagement from you, but they will be indifferent to the businesses and brands that are indifferent to them. And they will seek out relationships—knowledge-based, product-based and community-based—with the companies that they choose to do business with. […]