Customer acquisition often gets a lot of attention in the marketing world, but what happens after the sale is equally critical. Post-purchase engagement, the efforts […]
Customer retention isn’t just a fancy term; it’s the secret sauce that keeps businesses thriving. By focusing on keeping your customers happy, you’ll not only save money but also build a loyal fanbase that’ll stick with you through thick and thin. So, get out there and show your customers some love – they’ll thank you for it! […]
Brand reputation management is the process of maintaining and improving the perception of a company or organization among its stakeholders. In today’s digital age, where […]
Customers Get Angry One of the greatest concerns of any customer facing employee or manager is the dreaded irate customer. You know the one; […]
Why don’t we have loyal customers? This is a serious question which every business comes across when the going get though. It so happens that your answers are right in front of you, but you need look at the situation with a different perspective. Building customer loyalty should be a well planned process. However, I have outlined few quick fixes which may help you build some kind of rapport with your customer base. […]
Personally, I feel there is a significant difference between making more customers satisfied and making customers more satisfied. The best way of increase profits is in making several customer segments much more than just satisfied. A customer satisfaction rating alone is not the right measure for pointing out customer loyalty towards your business. […]
Today’s consumers are the most informed buyers in history. They can find out everything they want to know about a brand and the company behind it. Consumers don’t demand engagement from you, but they will be indifferent to the businesses and brands that are indifferent to them. And they will seek out relationships—knowledge-based, product-based and community-based—with the companies that they choose to do business with. […]
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