In today’s fast-paced, digitally-driven marketplace, customer experience (CX) has become a vital differentiator. Companies that prioritize delivering outstanding customer experiences are not only able to […]
Embark on a deep dive into the intricacies of Amazon Prime’s groundbreaking and data-driven marketing strategy. Explore how this e-commerce giant harnesses customer loyalty, leverages personalized experiences, implements cutting-edge promotional tactics, and seamlessly integrates its ecosystem to dominate the market. […]
Last week, during a conversation with an old friend, an interesting topic came up. My friend mentioned that they had recently acquired a client who […]
These ten outstanding examples of relationship marketing in the SaaS industry highlight how these companies have successfully implemented strategies to forge meaningful and lasting relationships with their customers. […]
In today’s fiercely competitive business landscape, establishing a strong and loyal customer base is essential for sustainable growth and success. That’s where loyalty marketing comes […]
In today’s digital age, customers have come to expect personalized experiences across all touchpoints with businesses. Companies must find innovative ways to meet these expectations, […]
Comarch has been Costa’s technological partner for the past three years, providing the company with top-quality customer engagement tools, specifically Comarch Loyalty Management (CLM), a system that […]
Saudia, the national flag carrier of the Kingdom of Saudi Arabia, and a member of the SkyTeam alliance, has signed a 10-year contract with Comarch (WSE: CMR), a […]
The 2020 KPMG U.S. Customer Experience Excellence (CEE) report, which identifies the top performing brands and industries in terms of customer experience based on a […]
Australia’s retailers should rethink the role of loyalty management in order to keep pace and improve relevance with their customer base, finds KPMG research conducted […]
Copyright © Loyalty & Customers