Articles
How Retail Design Can Influence Buyer Behaviour
There are many things that can influence buyer behaviour. A great product, strong brand values, and emotional ties are just three ways in which retailers can […]
buyer behaviour
Articles
Impulse buying – Boosting your bottom-line
The business implications are fairly obvious. If businesses wish to promote impulse buying, they should create an environment where consumers can be relieved of their negative perceptions of impulse. Businesses should stress the relative rationality of impulse buying in their advertising efforts. Similarly, they should stress the non-economic rewards of impulse buying. […]