bottom line - Loyalty and Customers

15 Smart ways to retain your customers

June 2, 2012 Chintan Bharwada

Whether you are a start-up or an established business, you certainly have customers who pay you. However, how to retain customers is a worry for everyone. Competition is huge and if you are unable to retain customers, your bottom line will be affected. Customer retention should be an enduring practice and mostly this becomes the key to long-term success of your business. Believe me, you are not the only one offering whatever you have to offer to your customers. For this reason I have outlined 15 ways that might help you retain your customers. Hope you find them useful.
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Six elements that describe a profitable customer

March 14, 2011 Chintan Bharwada

The term “profitable customer” can sometimes be quite subjective. To simplify this I have outlined the top six elements that will enable you to decide who the profitable customer is. […]

Six key questions to audit a loyalty program

November 12, 2010 Chintan Bharwada

Personally, I feel there is a significant difference between making more customers satisfied and making customers more satisfied. The best way of increase profits is in making several customer segments much more than just satisfied. A customer satisfaction rating alone is not the right measure for pointing out customer loyalty towards your business. […]

Moneymaking Customer Segmentation Tips

September 20, 2010 Chintan Bharwada

Moneymaking customer segmentation requires treating different segments differently. If different segments are treated the same, what is the point of having different segment Knowing why and how to treat each customer segment requires understanding of the potential in marketing data. […]

6 tips you need to know before choosing a marketing consultant

August 27, 2010 Chintan Bharwada

It probably goes without saying, but a face-to-face meeting which has a prospective consultant, advisor or marketing manager is a must. Relying only on recommendations from your most trusted friends and family members won’t suffice; it is ultimately up to you to make certain your business/brand are safe and being put to perform to fulfil your specific goals. […]

Six steps to improve customer retention

July 14, 2010 Chintan Bharwada

To succeed, customer retention must be a top-down, company-wide initiative. Truly committing to customer retention is hard work, because it affects virtually every aspect of your organization. But the ultimate payback in sustainable growth and profitability makes the effort worthwhile. The path to customer retention involves six key steps. […]

10 Simple Tips for Avoiding Marketing Mistakes in the Future

July 2, 2010 Chintan Bharwada

Marketing challenges are actually quite common among businesses of all sizes. In today’s competitive business world, many small and mid-sized companies lose sight of the marketing practices that made them successful in the first place. And even the large, established companies tend to let their good marketing practices slide sometimes. These tips are always in our minds, it’s not rocket science. Make sure you print this out and stick it over your computer. […]

Impulse buying – Boosting your bottom-line

June 9, 2010 Chintan Bharwada

The business implications are fairly obvious. If businesses wish to promote impulse buying, they should create an environment where consumers can be relieved of their negative perceptions of impulse. Businesses should stress the relative rationality of impulse buying in their advertising efforts. Similarly, they should stress the non-economic rewards of impulse buying. […]

Stimulate Loyalty – Power of networks, data and convergence

April 28, 2010 Chintan Bharwada

Tips for maximizing on evolutionary trends to stimulate loyalty.

Most important lesson for managers is that loyalty schemes have a life cycle. Although they may be an effective sales strategy when introduced into a market, over time they lose their effectiveness as saturation occurs and customers become habituated to the loyalty schemes. Attitudinal loyalty seems to last longer than behavioural loyalty, but as behavioural loyalty is the only form that translates to dollars; this is not good news for business. However, the solution is to scrap the tired old loyalty scheme and come up with some innovative untried initiative that will capture the imagination of customers and stimulate both attitudinal and behavioural loyalty.
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Marketing to women – Are you ready!!

January 28, 2010 Chintan Bharwada

Marketing to women is not a rocket science but it requires a lot of labour and spending so marketers should understand the significance of marketing to women as, women are the primary consumers and key decision makers.

Marketing to women will deliver more profits to your bottom line than putting the same budget against an all-male target. […]