NAB partnering with Pollinate to transform their merchant acquiring offering

Last Updated: October 8, 2020By Tags: , , ,

National Australia Bank (NAB) is partnering with Pollinate to transform their merchant acquiring offering for small and medium-sized businesses (SMEs) across Australia.

SMEs are of vital importance to the Australian economy, driving over half of the country’s economic output, and employing two in every three Australian workers. One-third of Australian SMEs bank with NAB, and supporting them has never been more important. Central to this support is the ability for SMEs to access the digital tools and payment solutions historically only available to larger businesses. NAB’s implementation of Pollinate’s global cloud-based platform will help their SME customers better manage and grow their businesses. In Australia only 54% of small firms use digital invoicing and accounting relative to 78% of large businesses.

The Pollinate platform brings these and other digital services to SMEs through a single platform. Working seamlessly with NAB’s existing merchant acquiring infrastructure, the Pollinate platform gives SMEs business insights, integrations with third-party applications (such as accountancy) and the ability to run digital loyalty programs.

Andrew Irvine, NAB’s Group Executive for Business & Private Banking said NAB was focused on delivering innovative products for small businesses to help them succeed; “Real-time data that delivers greater insights into what customers want, when and how they want it, can be transformative to a small business. Leveraging Pollinate’s platform, NAB will be able to give businesses the information they need to make decisions about their daily sales at their fingertips.”

By working with Pollinate, NAB is the second bank to join a global network, dedicated to bringing the next generation of merchant services to businesses around the world. The platform was launched as Tyl by NatWestin the UK in September 2019. Pollinate’s model is to work with one leading bank in each geography, and is in advanced discussions in South Africa, Canada and other regions.NAB also joins NatWest, Mastercard, EFMAsset Management and Motive Partners as an investor in Pollinate, bringing the total amount raised to £70m.

Al Lukies CBE, Pollinate Founder and CEO: “Banks around the world have had a difficult decade, but they remain the only ones in the payment chain who can connect directly with both merchants and consumers. NAB is ideally placed to create a virtuous circle between the bank, its business customers and the communities they serve. We are honoured to be their partner of choice in Australia.”

latest video

news via inbox

Nulla turp dis cursus. Integer liberos  euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase  or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

you might also like

    lets see

    lets see

    lets see