Forrester Research, Inc Recognizes Tredence as a Strong Performer in Customer Analytics

Last Updated: August 5, 2020By Admin

Tredence, the first of its kind analytics services company that focuses on last mile analytics adoption, announced that Forrester Research, Inc, has featured Tredence as a “Strong Performer” among Customer Analytics Service Providers (CASPs) in Forrester Research’s recent report, “The Forrester Wave™: Customer Analytics Service Providers, Q2 2019.”

Based on Forrester’s comprehensive set of 33 evaluation criteria, Tredence scored 4 out of 5 in the Insights to action and Future viability criteria and was among the Top 4 of all the evaluated vendors in the current offering category. Download the report here (access requires purchase or subscription).

In the report, Forrester notes, “About a quarter of Tredence’s delivery teams consist of technologists focused on building custom solutions to bridge the gap between insights and action. For clients, these solutions may be mobile apps to get the right insights to decision makers in real time or content optimization solutions using natural language generation for personalization. Internally, its solution focus has yielded the AI Data Cleanser, which takes a lot of the pain out of data preparation using innovative techniques like phonetic entity matching. Tredence was also one of the only providers in this evaluation with real experience using graph analytics to map relationships between customers.”

The report also highlighted that Tredence’s client references were highly likely to recommend the provider to others. One client, a senior manager of data science and analytics at a large technology company, said of Tredence’s work, “Our stakeholders were all blown away and that opened up more doors for us.”

Forrester also adds, “Tredence is a good bet for companies seeking custom analytically driven solutions”.

“Customer analytics is a key focus area for Tredence. We have invested in innovative accelerators and domain-centric capabilities to deliver business value and reduce time to market,” said Shub Bhowmick, CEO of Tredence. He added, “This is the first time we have been featured in Forrester’s Customer Analytics Service Providers report and we are pleased to be recognized as a strong performer.”

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