DCI founder Donna Chrobak to lead QuintLoyalty divisions – Corporate Customer & Employee Recognition, Incentive, Loyalty Programs

Last Updated: August 5, 2020By Admin

QuintLoyalty today announced the acquisition of Atlanta-based DCI Incentives and the appointment of its founder, Donna Chrobak, to head QuintLoyalty’s loyalty and incentive division.

Chrobak, 47, brings 20 years of loyalty and incentive industry knowledge to the Charlotte company, which will expand its programs to include cutting-edge technology platforms and expanded marketing and promotional solutions for corporate and small business clients. She will become Vice President of QuintLoyalty, a division of QuintEvents (www.QuintEvents.com).

“We are excited to add to our leadership team an executive as accomplished and entrepreneurial as Donna Chrobak,” stated QuintEvents CEO Brian Learst. “She is a thought leader in the industry and her presence will greatly enhance our ability to deliver results.”

“This is about new challenges and new opportunities,” said Chrobak, a member of the Incentive Marketing Assoc. Board of Directors. “The added resources and infrastructure will enhance our product offering and the growth of our gift card fulfillment business. QuintLoyalty’s LEAP technology is state-of-the-art and is the most complete and cost-effective point-based loyalty program in the market,” added Chrobak.

In her new role with QuintLoyalty (www.QuintLoyalty.com), Chrobak will focus on leveraging QuintLoyalty’s LEAP incentive technology platform to increase sales and on establishing new revenue channels. She will also be responsible for the continued growth and management of the gift card sales and fulfillment program, which also serves as a fundraising tool for non-profit organizations.

Established in 2002, QuintLoyalty is a full-service performance improvement company, specializing in providing clients with programs to motivate and incentivize employees, sales channel partners and customers to drive profitable behavior and achieve pre-established goals. QuintLoyalty builds customized solutions and strategic initiatives that fit all budget levels.

Source: PRNewswire

latest video

news via inbox

Nulla turp dis cursus. Integer liberos euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

you might also like

lets see