Carrefour gets it right. Customer loyalty card + Apple Wallet

Last Updated: August 5, 2020By Admin

Carrefour becomes the first retailer in Europe to combine its loyalty program with Apple Pay for use with Apple Wallet. Carrefour customers can add their customer loyalty card to their Apple Wallet and use it at store checkouts. This allows them to use their iPhone or Apple Watch as a contactless means to pay for their shopping and take advantage of all the benefits provided by their Carrefour loyalty program.

Now, they simply need to bring their iPhone or Apple Watch close to the payment terminal and the Carrefour customer loyalty card will automatically appear on the screen so they can collect points. There’s no need to scan a barcode, open an app or remember a secret code to use the Carrefour customer loyalty card. Customers can collect their points securely using Face ID, Touch ID or by entering their phone password.

This makes checkout fully contactless – a safer and more confidential way to pay. When Carrefour customers make a purchase using Apple Pay, the customer loyalty card is automatically shown on their iPhone or Apple Watch – so they can pay and collect points in one fell swoop.

Thanks to this technology, customers get to enjoy an improved, more practical shopping experience, as well as being able to use a secure, contactless means of payment.

This innovation is now available in Carrefour stores in France.

“This integration with Apple Wallet and Apple Pay is unique in Europe and provides our customers with a new service designed to make their day-to-day lives easier. Contactless payment is an increasingly popular alternative, and by integrating the Carrefour customer loyalty card into Apple Wallet, we are doing more than simply providing an additional payment option – customers can now pay for their shopping seamlessly, in a completely contactless manner. Once again, Carrefour is delivering on its aim to be at the cutting-edge of digital innovation.” Declared Marie Cheval, Executive Director of Group Financial Services and Hypermarkets

“We are delighted to be able to give Carrefour customers the option to use their loyalty cards with Apple Pay so they can enjoy a completely contactless payment experience, and pay for their shopping simply by bringing their iPhone Apple Watch close to the payment terminal. Using Apple Pay and the Carrefour customer loyalty card in Apple Wallet isn’t just simple and practical: The power of iPhone means that all transactions are more secure and people’s personal data is better protected” added Jennifer Bailey, Apple’s vice president of Internet Services

This technological innovation has been deployed across stores by Market Pay, the Carrefour Group’s payment fintech company.

How to add the Carrefour loyalty card to Apple Wallet
On iPhone, update and open up the Carrefour app or visit carrefour.fr (and log on to your account). Press “Add to Apple Wallet” and follow the instructions to add your Carrefour customer loyalty card to your Apple Wallet.

latest video

news via inbox

Nulla turp dis cursus. Integer liberos euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

you might also like

lets see