Camper & Nicholsons International selects BitPay to accept cryptocurrency payments

Last Updated: May 4, 2022By

Camper & Nicholsons, specializing in the sale, purchase, charter, marketing, management, and construction, project management and insurance of the finest yachts in the world, today announced the company is accepting cryptocurrency for payment for goods and services from BitPay [https://bitpay.com/], the world’s largest provider of Bitcoin and cryptocurrency payment services.

The ability to accept cryptocurrency enables Camper & Nicholsons to attract new customers and sales by tapping the massive crypto marketplace. The 240-year-old company accepts cryptocurrency payments for all of its yacht fleet for sale, charter and all services provided.

“We decided to accept crypto to expand our market, cater to new consumer preferences, and give customers more options, flexibility, and freedom,” said Paolo Casani, CEO at Camper & Nicholsons. “BitPay manages the entire process and makes it easy and safe to receive crypto from the customer and deposits cash into our account.”

Camper & Nicholsons benefits by adding cryptocurrency to its payment options while reducing high fees increasing payment transparency and efficiency. BitPay pioneered blockchain payment processing to enable borderless payments using cryptocurrencies like Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Shiba Inu (SHIB), Wrapped Bitcoin (WBTC) and 5 USD-pegged stable coins (BUSD, DAI, GUSD, USDC, and USDP). BitPay’s business solutions eliminate transaction fraud, reduce the cost of payment processing, and enable borderless payments in cryptocurrency. Using BitPay, Camper & Nicholsons receives settlement the next business day directly to its bank account in its local fiat currency such as USD or Euros. There is no cryptocurrency price volatility or risk to the company.

“Camper & Nicholsons realizes the potential for crypto to transform the yachting industry, making payments faster, more secure, and less expensive on a global scale,” said Merrick Theobald, Vice President of Marketing at BitPay. “With the total market cap of crypto approaching $2 trillion, Camper & Nicholsons is also now well-positioned to take advantage of this wealth by helping those crypto holders who are looking to purchase luxury items like yacht sales and yacht charters.”

latest video

news via inbox

Nulla turp dis cursus. Integer liberos  euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase  or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

you might also like

    lets see

    lets see

    lets see