Best Western has selected Interactions Corp. to provide a highly advanced, conversational voice portal for members of its Best Western Rewards® loyalty program. The voice portal, which leverages Interactions’ HumanTouch™ platform, will help Best Western Rewards members experience a seamless customer care process, enabling them to quickly obtain account information, redeem awards and get details about program benefits. Best Western is the first hospitality company to announce a relationship with Interactions for this advanced customer care solution.

In an industry where customer service is inextricably linked with loyalty and continued patronage, Interactions’ patented technology is expected to bolster Best Western Rewards’ already strong customer service track record.