Best Westerns turns to Interactions Corp to enhance their loyalty program

Last Updated: August 5, 2020By Admin

Best Western has selected Interactions Corp. to provide a highly advanced, conversational voice portal for members of its Best Western Rewards® loyalty program. The voice portal, which leverages Interactions’ HumanTouch™ platform, will help Best Western Rewards members experience a seamless customer care process, enabling them to quickly obtain account information, redeem awards and get details about program benefits. Best Western is the first hospitality company to announce a relationship with Interactions for this advanced customer care solution.

In an industry where customer service is inextricably linked with loyalty and continued patronage, Interactions’ patented technology is expected to bolster Best Western Rewards’ already strong customer service track record.

latest video

news via inbox

Nulla turp dis cursus. Integer liberos euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

One Comment

Chintan Bharwada February 21, 2011 at 4:55 am

New post: Best Westerns turns to Interactions Corp to enhance their loyalty program http://bit.ly/getJn8

Comments are closed.

you might also like

lets see