Australian golf courses awaits Etihad Guest’s golf competition winners

Last Updated: August 5, 2020By

Etihad Airways and Etihad Golf Club have joined hands with the Tourism Queensland, to initiate a global online promotion offering six golfers across the world to take a chance on a golfing trip to Queensland, Australia.

Membership of Etihad’s award-winning loyalty program Etihad Guest recently reached one million, and as membership grows, it looks for new ways to offer their members unique, innovative, and exclusive opportunities. This promotion campaign to win a golfing trip to Queensland will promote the broader benefits of Etihad Golf Club and Etihad Guest loyalty program to a global audience.

Marketing teams of Etihad Airways, Etihad Golf Club, and Tourism Queensland have decided to launch a program on global basis in 2011 and if it becomes successful then it be will repeated twice in a year.

editor's pick

latest video

news via inbox

Nulla turp dis cursus. Integer liberos  euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase  or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

3 Comments

  1. Chintan Bharwada January 3, 2011 at 11:23 pm

    New post: Australian golf courses awaits Etihad Guest’s golf competition winners http://bit.ly/hGrHRe

  2. Mr. Golf January 4, 2011 at 5:39 am

    Australian golf courses awaits Etihad Guest's golf competition …: Etihad Airways and Etihad Golf Club have joi… http://bit.ly/fWOG7r

  3. Queensland January 4, 2011 at 8:46 am

    Australian golf courses awaits Etihad Guest's golf competition …: Etihad Airways and Etihad Golf Club have joi… http://bit.ly/f4iiPS

Comments are closed.

you might also like

    lets see

    lets see

    lets see