Alibaba Group’s Fliggy and Ascenda partner to enhance loyalty rewards for 300 million members

Last Updated: August 5, 2020By Tags: , , , , ,

The partnership between Ascenda and Fliggy (Alibaba’s leading travel brand in China) will cover loyalty programs of financial institutions and international airlines in China. Currently, Fliggy miles can be converted into miles of 3 airlines from various airline alliances, which marks Fliggy members’ connection with members of Star Alliance, SkyTeam and Oneworld. Fliggy members now can enjoy the benefits and services of the three major airline alliances. The partnership will enhance Fliggy’s rewards propositions starting in June 2020.

Fliggy has been committed to promoting digital transformation of the travel industry and elevating experience of outbound travel, leveraging Alibaba ecosystem. “In Alibaba’s globalization strategy, Fliggy carries the mission of ‘Global Fun’. The partnership with Ascenda is in consistent with our mission in that it will accelerate the expansion of the coverage of the Fliggy membership program and improve the internationalization of the rewards.” Fliggy said.

“We are honoured to work with Fliggy to enhance the value of Fliggy’s membership program.”, said Kyle Armstrong, CEO of Ascenda, “through our technology and cooperation networks, this partnership can help Fliggy in better serving their 300 million members and enhancing their loyalty to the membership program, by improving the user experience and providing rich & diverse options for points earning and redemption.”

editor's pick

latest video

news via inbox

Nulla turp dis cursus. Integer liberos  euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase  or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

you might also like

    lets see

    lets see

    lets see