Forbes recognizes Angela Zepeda, CMO of Hyundai Motor America, as one of the most influential CMOs worldwide

Last Updated: July 6, 2023By Tags: , , , , , , , , , , ,

Angela Zepeda, the Chief Marketing Officer (CMO) of Hyundai Motor America, has been honoured by Forbes as one of the World’s Most Influential CMOs. Among 50 CMOs chosen for this prestigious list, Zepeda stands out as the sole CMO representing a mass automobile brand, showcasing her remarkable ability to shape business, culture, and society. This is her second time being recognised by Forbes, having first achieved this distinction in 2021.

This recognition comes from Zepeda’s recent accolade at the Choose Creativity Awards, where she was presented with the Intuitive Leadership Award. Furthermore, she was featured in Forbes’ Entrepreneurial 50 CMO list in April.

José Muñoz, President and CEO of Hyundai Motor North America, expressed his admiration for Zepeda’s accomplishments, stating, “Being selected as one of the most influential CMOs in the world is a tremendous recognition of Angela’s passion for marketing our current products and future mobility solutions. Her commitment to creativity, innovation, and leading Hyundai Motor America to new heights inspires all of us fortunate enough to work alongside her.”

Since assuming the role of CMO in 2019, Zepeda and her Hyundai marketing team have played a pivotal role in transforming the brand and fostering deeper connections with consumers. Notable achievements include launching the all-new marketing campaign for IONIQ 6 in January and celebrating Hyundai’s official automotive partnership with Disney’s 100th anniversary at the New York Auto Show through the IONIQ 5 Disney100 Platinum Concept.

Hyundai, in collaboration with its multicultural agencies, also introduced a series of innovative campaigns, such as “Choose Yours” for the African-American market, the first bilingual campaign focused on “The Miles that Unite Us,” and “My Love, My Son-in-Law,” the brand’s inaugural Asian American campaign for the Tucson SUV.

Forbes’ annual ranking of CMOs is based on an analysis of 30 digital and social channels conducted by their primary research partner, Sprinklr. Additional data and analysis from LinkedIn also contribute to the evaluation process.

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