Articles
Marketing Mix for Retaining Customers
To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must […]
customer retention
Articles
Customer loyalty – managing, understanding and profitability
It is of vital importance that organisations understand what drives both value and delight for their customers. Adopting a customer centric vision enables an organisation […]
alumni
Factors affecting member loyalty
Member loyalty is a strategic objective for most institutions. Managers around the world agree that new member acquisition alone will not ensure long-term success. Acquisition […]
alumni
Customer retention and university alumni
I believe that any company interested in maintaining a profitable business should be interested in customer retention marketing. Customer retention and customer retention marketing are […]