Appointments
Howard Lax appointed as VP of GfK’s Customer Loyalty subsidiary
GfK Custom Research North America has appointed former Harris Interactive consultant Howard Lax as Vice President of its Customer Loyalty subsidiary.
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Chintan Bharwada
Articles
Marketing dashboards can be effective
It is no secret that measuring marketing ROI and effectiveness is important to access how your campaigns are going. But, the question really made me think as what should be the elements (you want to track) to make the marketing dashboard really effective. […]
Articles
Three quick fixes to build customer rapport
Why don’t we have loyal customers? This is a serious question which every business comes across when the going get though. It so happens that your answers are right in front of you, but you need look at the situation with a different perspective. Building customer loyalty should be a well planned process. However, I have outlined few quick fixes which may help you build some kind of rapport with your customer base. […]
Articles
Marketing to teens – Five key points
You don’t need a marketing consultant to tell you that the teenager market is a big market. I have outlined five key points to be considered while you are investing your marketing dollars for the teen market. Do keep in mind that quality marketing endeavours will require time, determination, and a good budget. […]
Articles
It’s time to utilize deep customer knowledge
Deep customer knowledge is multifaceted and requires a multifaceted approach, the trick is to integrate various forms of customer reactions and comments (of various types), transactional data and some intuition. […]
Articles
Offering discounts often tends to reduce customer loyalty
If you are reducing the price for no good reason, please understand that price discounting will not build customer loyalty. People get suspicious when they want to buy something and they are offered a discount without much reason. […]
Articles
Mobile marketing an effective tool for customer engagement
If you are focusing on customer engagement, then, mobile marketing provides the ability to achieve all of these goals. I have outlined some key benefits of using mobile marketing as a customer engagement tool. […]
Articles
Tailored Strategies for Customer Churn Management
Customer churn in the services industry is still a growing issue, primarily because many consumers have little or no allegiance to a particular service provider. I believe that customer churn adversely affects companies because they stand to lose a great deal of price premium, decreasing profit levels and a possible loss of referrals from continuing service customers. […]
Articles
Pros and Cons of Rewards Programs
Nearly everyone has or wants to have a customer loyalty rewards program. Rewards programs operated by large businesses are fairly successful. But, this does not apply to majority of small and medium businesses. I believe that every positive aspect of a rewards program almost always has a negative side. Here are the major pros and cons of rewards programs. […]
customer acquisitions
Six key questions to audit a loyalty program
Personally, I feel there is a significant difference between making more customers satisfied and making customers more satisfied. The best way of increase profits is in making several customer segments much more than just satisfied. A customer satisfaction rating alone is not the right measure for pointing out customer loyalty towards your business. […]