Delta Air Lines named Tad Hutcheson vice president – Community and Public Affairs, where he will oversee the airline’s global strategy to enhance its leadership position in the communities it serves. […]
SOCIAL media platforms and concepts are all interdependent and can combine to change the way small and medium business create and harness customer loyalty.
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I am back from hibernation, lots to do before I feel in control again. Work, vacation, and toddler duties kept me in hibernation for the last 125 days… phew! Hope to keep the flow of material on this site going. […]
For me customer engagement is the making of a long term relationship between your brand and your customer, by constant flow of two way communications. In other words, it’s the actions you take for making a customer believe in your product/service; moving away from the transaction based approach to focus on building long term loyalty […]
There may have been several advances in the tactics used for marketing a product or a service. But none is as effective as the most ancient one – marketing by referral, which breaks all marketing barriers even in this advanced day and age. Wondering how? Referring from one person to another, without the involvement of advertisers, outside the arena of sales people, referrals recommendations can be quite convincing to potential customers. […]
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US Cellular has named Carter S. Elenz to the newly created position of executive vice president, sales and customer service. Alan D. Ferber, executive vice president of operations, has been appointed to a new role as executive vice president, chief strategy and brand officer. Both executives will report to Mary N. Dillon, president and CEO.
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If you have a loyalty program you probably have different levels where members belong, this is the idea of recognition – Platinum customers get preferential treatment. I strongly believe that customers like this recognition and feel proud about their association. […]
I believe that in today’s world it’s very important to know what the main marketing segments are and where you have your skill set/s. The list below will help you identify your area of expertise. […]
The term “profitable customer” can sometimes be quite subjective. To simplify this I have outlined the top six elements that will enable you to decide who the profitable customer is. […]
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