Articles
Marketers Need to Rethink Agency Relationships
Study highlights need for marketers and agencies to transform roles and responsibilities to improve collaboration and business results. To help marketers and their agencies execute […]
Chintan Bharwada
Articles
Enhancing Competitiveness to Facilitate Revenue Growth – Global Telcos Innovative Service Offerings 2016
Research and Markets has announced the addition of the “Global Telcos Innovative Service Offerings 2016: Enhancing Competitiveness to Facilitate Revenue Growth” report to their offering. […]
Articles
Seven Things You MUST Ask Your Marketing Teams
Under The Perpetual Burden of Managing the Limited Resources of A Company, It’s Not Always Stress-free To Make Budgeting Choices on Departments Whose Capability May […]
Articles
3 Best Ways to Build Successful Launch Marketing Campaign
Given the competitive nature of the every industry sectors days, it is becoming increasingly difficult to differentiate your company from the competition. It is safe […]
segmentation
Importance of Market Segmentation
Market segmentation is practised by most businesses in one form or another, as a way of streamlining their marketing strategy by dividing broad-based target markets […]
Articles
Importance of Online customer loyalty is now being realised
In the first years of e-commerce, it was generally accepted that customer loyalty and online shopping were mutually exclusive. The Web seemed to make customer […]
Articles
I wanna start a business – Yeah right!
There are a number of questions which most of the people ask in business, but it is too hard for them to find their answers. […]
Articles
Retailers should think beyond loyalty marketing
Australia’s retailers should rethink the role of loyalty management in order to keep pace and improve relevance with their customer base, finds KPMG research conducted […]
Articles
Three Techniques to Spice up Your Marketing Effectiveness Using Color
Think that you are entering into a local café and ordering a cup of coffee with some chocolate. Then they serve the drink to you […]
Articles
Marketing Meets Philanthropy – Ways to Kick Start Cause Marketing
A number of retail brands, which are forward looking, have landed on the quantifiable successes of marketing in a sector that appears most unlikely, the […]