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Sage VP Hal Bloom shared his expertise on customer intelligence

Bloom discussed the constantly evolving customer intelligence best practices and why they are a fundamental component of customer relationship management (CRM). He also discussed how knowing core characteristics of different kinds of customers can help companies more easily and accurately predict purchase decisions, as well as make choices about product improvements, new product/service offerings, and more. Attendees learnt about the tools to use, and how to use them to get ahead of the competition, while strengthening their customer relationships. […]

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Acquity Group partners with Adobe

Acquity Group, a world-leading multi-channel commerce and digital marketing company, today announced its partnership with Adobe Systems Incorporated to create and deliver a new generation of enterprise solutions designed to enrich the customer experience.
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Best Westerns turns to Interactions Corp to enhance their loyalty program

Best Western has selected Interactions Corp. to provide a highly advanced, conversational voice portal for members of its Best Western Rewards® loyalty program. The voice portal, which leverages Interactions’ HumanTouch™ platform, will help Best Western Rewards members experience a seamless customer care process, enabling them to quickly obtain account information, redeem awards and get details about program benefits […]