News

Volkswagen Singapore and Tribal DDB launch first augmented reality print in Singapore, powered by Apple iOS devices

This new experience also marks the first-phase launch of the “VW SG” Apple iOS device application, which activates the augmented reality component of the ad. Additionally, users will literally have the Volkswagen showroom at their fingertips to explore model features and even book a test drive with just one touch. While intuitive in nature, the application has a little video guide hosted on the Volkswagen Singapore website. The campaign serves to provide a platform which allows customers to access Volkswagen any time and anywhere.
[…]