New Features – We need your input! – Loyalty and Customers

[ays_poll id=4]

Chintan Bharwada

Chintan is the Founder and Editor of Loyalty & Customers.

Chintan Bharwada
June 17, 2026
The Victoria’s Secret Comeback: What Happens When a Brand Apologises for Its Own Success?
Chintan Bharwada
March 12, 2026
Why Instagram Turned Everyday Life Into a Status Competition
Chintan Bharwada
March 10, 2026
The Habit Machine: Why Spotify Became the Default Music Platform
Chintan Bharwada
March 10, 2026
The Quiet AI Strategy: What Claude by Anthropic Teaches Us About Trust, Positioning and Marketing Restraint
Chintan Bharwada
December 18, 2025
Why Customers Forgive Some Brands Instantly and Punish Others Forever
Chintan Bharwada
December 17, 2025
Pinterest rolls out controls to reduce GenAI content in feeds
Chintan Bharwada
December 17, 2025
Myer Nabs Former Coles Chief Customer Officer Amanda McVay To Lead Its Customer Division
Chintan Bharwada
December 16, 2025
The Dark Side of Personalisation: When Relevance Starts to Feel Creepy
Chintan Bharwada
December 16, 2025
Why Customers Don’t Switch Brands (Even When the Experience Isn’t Great)
Chintan Bharwada
December 13, 2025
Sex Sells 2.0: How Modern Brands Use Attraction, Identity and Psychological Arousal in the TikTok Era
Chintan Bharwada
December 11, 2025
Gucci Appoints Dario Gargiulo To New Client, Marketing And Commercial Chief Role
Chintan Bharwada
November 28, 2025
Liquid Death’s Guerrilla Playbook: How a Canned Water Brand Broke the Internet and Rewrote Marketing Psychology
Chintan Bharwada
November 17, 2025
Retro Revival Reloaded: How Nike, Fanta and MTV Are Making Nostalgia Cool Again
Chintan Bharwada
November 14, 2025
Startup Marketing Budget Breakdown (2026): Where to Spend First, and What to Avoid Completely
Chintan Bharwada
November 11, 2025
Live Commerce, Social Shopping & Shoppable Streams: How SHEIN, Walmart and Mecca Are Rewriting Retail
Chintan Bharwada
November 11, 2025
From Duolingo to Ryanair: How Meme Marketing Is Winning the Internet (and Customers)
Chintan Bharwada
November 11, 2025
Inside Nestlé’s Personalisation Engine: From Mass Market to “Segment of One”
Chintan Bharwada
November 10, 2025
How Coca-Cola Turned a Beverage into a Content Platform
Chintan Bharwada
November 10, 2025
From Cookies to Context: How Google’s Privacy Sandbox, Amazon Ads and Woolworths’ Cartology Are Changing the Game
Chintan Bharwada
October 16, 2025
How Salesforce, IBM and Braze Are Ushering in the Era of Agentic Marketing
Chintan Bharwada
March 27, 2025
Subscribed for Life: How the World’s Best Brands Hook Customers with Irresistible Subscription Models
Chintan Bharwada
March 26, 2025
Prada’s ‘Fashion Expressions’ Program Expands to Mexico
Chintan Bharwada
March 26, 2025
5 Behavioural Marketing Interview Questions (and How to Answer Them Without Breaking a Sweat)
Chintan Bharwada
March 26, 2025
Omnicom and Interpublic to Merge: A $30 Billion Shake-Up in Global Advertising
Chintan Bharwada
March 26, 2025
Afterpay Positions Itself as a Savvy “Own It” Alternative to Credit Cards
Chintan Bharwada
March 26, 2025
Daniel Lee Reinvigorates Burberry with British Flair
Chintan Bharwada
March 26, 2025
Adidas’ adiClub Loyalty Program Garners Top Honors
Chintan Bharwada
March 26, 2025
Accor’s ALL Loyalty Program Reaches 100 Million Global Members
Chintan Bharwada
March 24, 2025
FOMO Marketing: How Fear of Missing Out Can Supercharge Your Brand (If Done Right)
Chintan Bharwada
March 23, 2025
Nostalgia Marketing: How Smart Brands Turn Past Memories into Future Profits
Chintan Bharwada
March 22, 2025
Beyond ChatGPT: Experimental AI Tools Every Forward-Thinking CMO Should Know About (Before Everyone Else Does)
Chintan Bharwada
March 20, 2025
Marketing to Gen Z: Why Memes, Authenticity, and TikTok Are Non-Negotiable
Chintan Bharwada
March 18, 2025
H&M Overhauls Its Loyalty Program – What You Need to Know
Chintan Bharwada
March 18, 2025
Wendy’s Loyalty Program Expansion: What’s Changing?
Chintan Bharwada
March 18, 2025
Micro vs. Macro Influencers: Which is the Better Marketing Investment?
Chintan Bharwada
March 17, 2025
Voice Search Optimization: Why Your Brand Needs to Start Talking to Alexa (And Fast!)
Chintan Bharwada
March 16, 2025
Ethical Dilemmas in Neuromarketing: How Brands Navigate the Thin Line Between Influence and Manipulation
Chintan Bharwada
March 15, 2025
The Power of Sex Appeal in Marketing [How Cola Brands Use Desire to Sell]
Chintan Bharwada
March 14, 2025
How to Find the Right Influencer for Your Brand [Without Wasting Money]
Chintan Bharwada
March 14, 2025
Video Marketing in 2025: How to Captivate and Convert Audiences
Chintan Bharwada
March 14, 2025
The Psychology of Persuasion: How to Create Content That Converts
Chintan Bharwada
March 14, 2025
How to Tell Stories That Sell: A Guide to Emotional Branding
Chintan Bharwada
March 14, 2025
2025 Social Media Trends: What Marketers Need to Know
Chintan Bharwada
March 13, 2025
How AI is Changing the Future of Marketing: Strategies for 2025 and Beyond
Chintan Bharwada
November 9, 2024
The Role of Customer Loyalty Programs in Acquisition and Retention
Chintan Bharwada
November 8, 2024
Using Retargeting Strategies to Win Back Lost Customers
Chintan Bharwada
October 15, 2024
Customer Experience as the New Competitive Edge: Building Loyalty through Exceptional Service
Chintan Bharwada
October 15, 2024
The Impact of Social Proof on Customer Acquisition: How to Build Trust and Drive Sales
Chintan Bharwada
October 15, 2024
Post-Purchase Engagement: Turning One-Time Buyers into Repeat Customers
Chintan Bharwada
October 15, 2024
The Role of AI in Customer Retention Strategies: Revolutionizing Loyalty for the Digital Age
Chintan Bharwada
October 15, 2024
Customer Retention in the Subscription Economy: Tackling Churn and Boosting Engagement
Chintan Bharwada
April 2, 2024
Mastering the Art of Marketing to Retirees [Strategies, Checklist, and Toolkit]
Chintan Bharwada
March 20, 2024
B2B Marketing Brilliance of Slack: Strategies for Success
Chintan Bharwada
March 20, 2024
Role of Social Proof in Customer Acquisition and Retention: Leveraging the Power of Influence
Chintan Bharwada
March 19, 2024
Mastering Customer Retention: Strategies, Examples, and Templates
Chintan Bharwada
March 13, 2024
Mastering Trust in B2B: The Strategic Blueprint for Technical Sales and Marketing
Chintan Bharwada
July 10, 2023
Unveiling the Marketing Wizardry of Amazon Prime [4 Key Aspects with Examples]
Chintan Bharwada
July 10, 2023
How Much Will It Cost to Launch/Market Your New Product? [With Examples and Estimates]
Chintan Bharwada
July 6, 2023
A Closer Look at Canva’s Brilliant Strategy [Mastering the Art of Marketing]
Chintan Bharwada
July 6, 2023
Marketing Brilliance: 10 Game-Changing Tips [with Ready-to-Use Examples]
Chintan Bharwada
July 2, 2023
The Power of Money-Back Guarantees
Chintan Bharwada
July 1, 2023
Relationship Marketing Done Right [10 Stellar Examples in the SaaS Space]
Chintan Bharwada
July 1, 2023
Unlock the Secret to Explosive Business Growth: The Surprising Strategy of ‘Replicating’ Your Best Customers!
Chintan Bharwada
June 27, 2023
Mastering the Art of Persuasion: Unleashing the Selling Power of Call-to-Action Phrases [with 10 examples]
Chintan Bharwada
June 24, 2023
Top 10 Marketing Agency Metrics to Measure for Effective Campaign Evaluation
Chintan Bharwada
June 24, 2023
Mastering Social Listening: Unlocking Insights for Success
Chintan Bharwada
June 24, 2023
Fundamentals of Loyalty Marketing: Building Customer Retention for Lasting Success
Chintan Bharwada
June 24, 2023
Justine Melman: AIR MILES Expands Leadership Team to Elevate Customer Experience
Chintan Bharwada
May 27, 2023
Leveraging AI for Personalized Customer Experiences. Lessons from Amazon and Starbucks
Chintan Bharwada
April 15, 2023
Coca-Cola Announces ‘A Recipe for Magic’ Global Campaign Celebrating Connective Power of Meals
Chintan Bharwada
April 15, 2023
Canva named the #1 Most Innovative Enterprise company by Fast Company
Chintan Bharwada
April 15, 2023
Building and Protecting Your Brand Reputation in the Digital Age
Chintan Bharwada
April 15, 2023
The partnership between Mastercard and Lusis Payments expands the reach of Mastercard’s services.
Chintan Bharwada
April 15, 2023
‘Must look good on Instagram’: How COVID has changed retailing
Chintan Bharwada
January 7, 2023
What is Marketing?
Chintan Bharwada
December 24, 2022
Importance of Brand Positioning and Some Common Mistakes
Chintan Bharwada
August 5, 2022
New MASB CEO Determined to Elevate Role of Marketing
Chintan Bharwada
August 5, 2022
Gokhshtein Media Appoints CMO – Michelle Chabra
Chintan Bharwada
August 5, 2022
Visa Partners with Fundbox to Enable New Payment Capabilities for Small Businesses
Chintan Bharwada
August 5, 2022
Revolution Beauty launches new mobile apps poq platform
Chintan Bharwada
August 5, 2022
Ascott Acquires Oakwood Worldwide
Chintan Bharwada
August 5, 2022
What consumers really want
Chintan Bharwada
May 12, 2022
Comarch Releases a New Global Loyalty Marketing Report for 2022 Based on Independent Research
Chintan Bharwada
May 12, 2022
Shutterstock names Jason McClelland as the new Chief Marketing Officer, and Christopher ‘Skip’ Wilson as the new Vice President, Brand Marketing
Chintan Bharwada
May 12, 2022
MasterCard is piloting the new Fable for Business offering
Chintan Bharwada
May 11, 2022
Andrew Henderson the leading creative director to become World Vision Australia’s new Head of Brand
Chintan Bharwada
May 11, 2022
Coca-Cola Launches Global Innovation Platform Coca-Cola Creations
Chintan Bharwada
May 10, 2022
Cathay Pacific and Bilt Rewards Announce New Way to Earn Asia Miles Just by Paying Rent
Chintan Bharwada
May 10, 2022
Built by Fans and Inspired by Snacks: 7-Eleven Unveils Completed Model 711 Car
Chintan Bharwada
May 5, 2022
Mastercard welcomes Stephanie Meltzer-Paul to oversee Loyalty Services globally
Chintan Bharwada
May 5, 2022
Cross-channel marketing report reveals email marketing is still the O.G.
Chintan Bharwada
May 5, 2022
IKEA invites tech talents for a job interview over 3D-printed meatballs
Chintan Bharwada
May 4, 2022
Forever New launches new native mobile apps with poq to improve digital engagement
Chintan Bharwada
May 4, 2022
Giift, backed by Apis Growth Fund II, acquires a majority ownership in Xoxoday, a fintech disruptor in the rewards, incentives, and payout space
Chintan Bharwada
May 4, 2022
Childcare loyalty rewards program wins Gold & Silver Asia-Pacific Stevie® Awards
Chintan Bharwada
May 4, 2022
Australia’s fast-growing digital wallet Beem officially loses “It” to embrace bigger role in digital economy
Chintan Bharwada
May 4, 2022
Camper & Nicholsons International selects BitPay to accept cryptocurrency payments
Chintan Bharwada
May 4, 2022
MoneyLion Appoints Cynthia Kleinbaum as Chief Customer Officer
Chintan Bharwada
April 22, 2022
There’s a perfect somewhere for everyone in new personal ads from Hotels.com
Chintan Bharwada
April 22, 2022
Noodle Appoints Catie Starr as Chief Marketing Officer
Chintan Bharwada
April 22, 2022
Global Independent Omnichannel Ad Exchange Promotes Industry Veteran Benoit Skinazi to CMO
Chintan Bharwada
April 22, 2022
Retail and the rise of the ‘hybrid’ customer
Chintan Bharwada
September 3, 2021
When it comes to green consumption, class matters
Chintan Bharwada
October 28, 2020
Australian Marketing Institute’s 2020 Awards Winners for Marketing Excellence
Chintan Bharwada
October 8, 2020
SugarCRM names James Norwood to Board of Directors
Chintan Bharwada
October 8, 2020
Options Appoints Former RBS and MasterCard Executive Terry Hughes as New SVP of Marketing
Chintan Bharwada
October 8, 2020
Unilever Turkey use Commencis Dataroid to better understand user behaviour
Chintan Bharwada
September 8, 2020
Costa coffee’s customer engagement powered by it’s loyalty programs
Chintan Bharwada
August 2, 2020
Domino’s Promotes Art D’Elia to EVP and Chief Marketing Officer
Chintan Bharwada
July 22, 2020
Mydecine Innovations appoints former Red Bull Sports Marketing Director Jim Gunning as CMO
Chintan Bharwada
April 7, 2020
Wendy Clark Appointed as Global CEO, Dentsu Aegis Network
Chintan Bharwada
April 7, 2020
Jeveo hires Shehzad Karkhanawala as VP, Global Marketing, and Dan Sapir as VP, Partnerships and BD
Chintan Bharwada
April 6, 2020
Gai Le Roy CEO of IAB Australia asks advertisers to stop blocking advertising on essential news sites
Chintan Bharwada
April 6, 2020
Vivid City Appoints Ex-Nike Greater China Marketing Director Danny Lee as Chief Creative Officer
Chintan Bharwada
April 2, 2020
Kimberly DellaTorre Named Vice President of Customer Success at Telo
Chintan Bharwada
March 31, 2020
Chris Chapo, Data & Analytics Leader from GAP Inc joins Amperity
Chintan Bharwada
March 10, 2020
Write engaging whitepapers – Couple of tips
Chintan Bharwada
July 29, 2019
Insider Membership Provider, Fullcube Taps Publishing Veteran David Algire as Head of Sales
Chintan Bharwada
July 24, 2019
CUTV News Welcomes Customer Service Expert Barbara Khozam
Chintan Bharwada
July 24, 2019
CleverTap Names Miten Mehta as Chief Alliance Officer to Head its Global Partnership Ecosystem
Chintan Bharwada
July 24, 2019
nCino Appoints Westpac Veteran Andrew Carriline as Strategic Advisor
Chintan Bharwada
December 15, 2018
The Future Belongs to Honest Products
Chintan Bharwada
December 15, 2018
The Currency of Experience Has Global Value
Chintan Bharwada
December 15, 2018
Todd Handcock to lead the Collinson’s Asia Pacific operations
Chintan Bharwada
December 15, 2018
Customer Data Platform to Deliver Personalized Experiences
Chintan Bharwada
December 15, 2018
Marilyn Spiegel returns as the President of Wynn Las Vegas, more changes to senior managemant
Chintan Bharwada
April 18, 2017
Elements of Strategic Relationships
Chintan Bharwada
January 17, 2017
Receiving Help Without Paying a Cent
Chintan Bharwada
January 12, 2017
Avoid These Three Phrases When Handling Clients
Chintan Bharwada
July 31, 2016
5 Tips for Strategic Partnerships
Chintan Bharwada
June 30, 2016
Generate More Revenue? Market More to Your Loyalty Program Members
Chintan Bharwada
June 27, 2016
My List of 25 Free Education Websites
Chintan Bharwada
May 16, 2016
Winning and Retaining Customers: Childhood to Adulthood Marketing Report
Chintan Bharwada
May 11, 2016
Marketers Need to Rethink Agency Relationships
Chintan Bharwada
May 10, 2016
Enhancing Competitiveness to Facilitate Revenue Growth – Global Telcos Innovative Service Offerings 2016
Chintan Bharwada
May 8, 2016
Seven Things You MUST Ask Your Marketing Teams
Chintan Bharwada
January 19, 2016
3 Best Ways to Build Successful Launch Marketing Campaign
Chintan Bharwada
August 17, 2015
Importance of Market Segmentation
Chintan Bharwada
August 16, 2015
Importance of Online customer loyalty is now being realised
Chintan Bharwada
September 30, 2014
I wanna start a business – Yeah right!
Chintan Bharwada
September 22, 2014
Retailers should think beyond loyalty marketing
Chintan Bharwada
April 13, 2014
Three Techniques to Spice up Your Marketing Effectiveness Using Color
Chintan Bharwada
March 5, 2014
Marketing Meets Philanthropy – Ways to Kick Start Cause Marketing
Chintan Bharwada
March 5, 2014
Smart Ideas to Involve Your Board on Upcoming Marketing Activities
Chintan Bharwada
February 25, 2014
Shortcuts To Success: Life Hacks For Your Business
Chintan Bharwada
February 6, 2014
Five Essential Methods to Safeguard Your Customer Participation with Mobile Story Building
Chintan Bharwada
February 3, 2014
Six Steps to Engage People
Chintan Bharwada
February 3, 2014
How To Double Your Content Marketing ROI In 2014
Chintan Bharwada
January 29, 2014
Calculating Marketing’s Value
Chintan Bharwada
January 27, 2014
You Are Annoying Your Customers. Do You Know Why?
Chintan Bharwada
December 19, 2013
Seven Simple Ways to Increase Brand Awareness
Chintan Bharwada
March 23, 2013
Steve Forte appointed as Virgin America’s new COO
Chintan Bharwada
March 1, 2013
Three simple points to increase youe email open rates
Chintan Bharwada
February 27, 2013
Five marketing blogs to follow
Chintan Bharwada
January 23, 2013
Four tips to start writing right content for your business
Chintan Bharwada
November 30, 2012
Engage your customers with free information
Chintan Bharwada
November 30, 2012
WEX and CashStar partner to provide eGift Card Services in Australia and New Zealand
Chintan Bharwada
November 30, 2012
Lowe’s selects Marise Kumar for senior strategy position
Chintan Bharwada
November 19, 2012
Seven essential online engagement tips
Chintan Bharwada
August 14, 2012
Get caught in the middle: How your website can bring businesses and consumers together
Chintan Bharwada
June 2, 2012
15 Smart ways to retain your customers
Chintan Bharwada
April 28, 2012
Abdou Lahlali announced as Chief Marketing Officer International for iCache Inc
Chintan Bharwada
April 19, 2012
Deloitte appoints Deborah L. DeHaas to the new position of Chief Inclusion Officer
Chintan Bharwada
April 5, 2012
Five key ways to revitalize your marketing team
Chintan Bharwada
February 12, 2012
Parturient Fringilla Dolor
Chintan Bharwada
February 12, 2012
Vulputate Nibh Cras
Chintan Bharwada
February 12, 2012
Euismod Nibh Tellus
Chintan Bharwada
February 10, 2012
Pharetra Egestas Ornare
Chintan Bharwada
February 10, 2012
Ornare Cras Tellus
Chintan Bharwada
February 10, 2012
Commodo Sollicitudin Ligula
Chintan Bharwada
February 10, 2012
Ridiculus Euismod Mattis
Chintan Bharwada
February 10, 2012
Nibh Fusce Commodo
Chintan Bharwada
February 10, 2012
Sem Bibendum Adipiscing
Chintan Bharwada
February 10, 2012
Mollis Ipsum Condimentum
Chintan Bharwada
January 16, 2012
Top 10 tips to empower your sales force for greater customer retention that drives loyalty
Chintan Bharwada
January 13, 2012
Sem Bibendum Nullam
Chintan Bharwada
January 3, 2012
Six ways for building customer value to enhance the relationship
Chintan Bharwada
January 2, 2012
Former Yapta CEO Tom Romary joins Rearden Commerce to lead the company’s consumer and loyalty services business
Chintan Bharwada
January 2, 2012
Alfredo Ortiz of CSM Bakery elected to IFMA’s Board of Directors
Chintan Bharwada
December 21, 2011
Is Loyalty a type of customer behaviour?
Chintan Bharwada
December 19, 2011
Starbucks adds social media entrepreneur Clara Shih to their board
Chintan Bharwada
December 16, 2011
Audi appoints Jeri Ward as the first-ever Director of Customer Experience
Chintan Bharwada
December 3, 2011
Delta Names Tad Hutcheson Vice President – Community and Public Affairs
Chintan Bharwada
December 1, 2011
Eight ways social engagement can transform your engagement strategy
Chintan Bharwada
December 1, 2011
Back on the deck… well almost!
Chintan Bharwada
July 29, 2011
How to increase customer engagement in a B2B space
Chintan Bharwada
July 6, 2011
Nine golden ways to increase referrals
Chintan Bharwada
June 13, 2011
Quam Vehicula Tristique
Chintan Bharwada
May 3, 2011
US Cellular appoints Carter S. Elenz Executive Vice President, Sales and Customer Service; Alan D. Ferber named Executive Vice President, Chief Strategy and Brand Officer
Chintan Bharwada
April 27, 2011
The idea of customer recognition
Chintan Bharwada
April 11, 2011
Marketing specialisation segments
Chintan Bharwada
March 14, 2011
Six elements that describe a profitable customer
Chintan Bharwada
February 15, 2011
Howard Lax appointed as VP of GfK’s Customer Loyalty subsidiary
Chintan Bharwada
February 14, 2011
Marketing dashboards can be effective
Chintan Bharwada
February 1, 2011
Three quick fixes to build customer rapport
Chintan Bharwada
January 25, 2011
Marketing to teens – Five key points
Chintan Bharwada
January 13, 2011
It’s time to utilize deep customer knowledge
Chintan Bharwada
January 3, 2011
Offering discounts often tends to reduce customer loyalty
Chintan Bharwada
December 21, 2010
Mobile marketing an effective tool for customer engagement
Chintan Bharwada
December 7, 2010
Tailored Strategies for Customer Churn Management
Chintan Bharwada
November 19, 2010
Pros and Cons of Rewards Programs
Chintan Bharwada
November 12, 2010
Six key questions to audit a loyalty program
Chintan Bharwada
October 26, 2010
9 Cs of Client Retention
Chintan Bharwada
September 29, 2010
Ideas for stimulating your customers to recommend your service
Chintan Bharwada
September 20, 2010
Moneymaking Customer Segmentation Tips
Chintan Bharwada
September 7, 2010
Keeping the pace with customer expectation
Chintan Bharwada
August 27, 2010
6 tips you need to know before choosing a marketing consultant
Chintan Bharwada
August 9, 2010
15 Marketing Tips for Finding New Customers
Chintan Bharwada
August 2, 2010
Customer retention is not easy but it is rewarding
Chintan Bharwada
July 14, 2010
Six steps to improve customer retention
Chintan Bharwada
July 2, 2010
10 Simple Tips for Avoiding Marketing Mistakes in the Future
Chintan Bharwada
June 21, 2010
Nike’s ambush marketing yields results
Chintan Bharwada
June 9, 2010
Impulse buying – Boosting your bottom-line
Chintan Bharwada
May 21, 2010
Marketing to Senior Citizens
Chintan Bharwada
May 13, 2010
Engagement marketing – It’s about time
Chintan Bharwada
April 28, 2010
Stimulate Loyalty – Power of networks, data and convergence
Chintan Bharwada
April 21, 2010
Marketing Trends for 2010
Chintan Bharwada
April 13, 2010
Generation Y – Exploring marketing opportunities
Chintan Bharwada
March 23, 2010
Sex Appeal as a Promotion Strategy
Chintan Bharwada
March 14, 2010
10 Tips for building customer loyalty
Chintan Bharwada
February 26, 2010
Buying motives – Do you know why do they buy?
Chintan Bharwada
January 28, 2010
Marketing to women – Are you ready!!
Chintan Bharwada
January 24, 2010
Beware of Invisible Competition
Chintan Bharwada
January 16, 2010
A Customer
Chintan Bharwada
January 5, 2010
Viral Marketing… to do or not to do
Chintan Bharwada
November 12, 2009
Marketing Mix for Retaining Customers
Chintan Bharwada
October 21, 2009
Customer loyalty – managing, understanding and profitability
Chintan Bharwada
October 9, 2009
Factors affecting member loyalty
Chintan Bharwada
September 23, 2009
Customer loyalty can be a long process. You can start by doing few simple things:
Chintan Bharwada
September 21, 2009
Customer retention and university alumni

New Features – We need your input!

Chintan Bharwada

Recent Posts

The Victoria’s Secret Comeback: What Happens When a Brand Apologises for Its Own Success?

Did Jaguar Lose Its Mind or Is It Playing Chess? The Marketing Gamble That Shocked the Auto Industry

Britannia Appoints Puneet Das As CMO As The FMCG Giant Sharpens Its Brand Engine

Why Instagram Turned Everyday Life Into a Status Competition

Arc’teryx Names Avery Baker Its First-Ever Chief Brand Officer In Major Global Brand Move

Pan Pacific Hotels Group Appoints Celine Du To Lead Commercial And Marketing Across Its Luxury Portfolio

The Habit Machine: Why Spotify Became the Default Music Platform

Lidl GB Promotes Louise Weise To Chief Customer Officer As It Joins Up The Full Customer Journey

The Quiet AI Strategy: What Claude by Anthropic Teaches Us About Trust, Positioning and Marketing Restraint

Disney Elevates Asad Ayaz To Chief Marketing And Brand Officer In Major Global Shake-Up

Top Posts This Year

How Much Will It Cost to Launch/Market Your New Product? [With Examples and Estimates]

Using Retargeting Strategies to Win Back Lost Customers

Nostalgia Marketing: How Smart Brands Turn Past Memories into Future Profits

H&M Overhauls Its Loyalty Program – What You Need to Know

FOMO Marketing: How Fear of Missing Out Can Supercharge Your Brand (If Done Right)

Customer Retention in the Subscription Economy: Tackling Churn and Boosting Engagement

Leveraging AI for Personalized Customer Experiences. Lessons from Amazon and Starbucks

Marketing to Senior Citizens

Ethical Dilemmas in Neuromarketing: How Brands Navigate the Thin Line Between Influence and Manipulation

Marketing Mix for Retaining Customers

you might also like

Customer loyalty can be a long process. You can start by doing few simple things:

Customer loyalty – managing, understanding and profitability

Marketing Mix for Retaining Customers

main menu

recent posts

get connected