Starbucks adds social media entrepreneur Clara Shih to their board

Last Updated: January 2, 2012By Chintan Bharwada

Starbucks Corp has added social media entrepreneur Clara Shih to the coffee giant’s board of directors.

Shih is CEO of Hearsay Social, a San Francisco-based provider of social media platforms for companies. She developed Faceforce, a Facebook business app, and is a best-selling author. The addition of Shih, 29, comes at a time when Starbucks has been expanding its digital reach, with apps and location-based social networking websites such as Foursquare and Brightkite.

Starbucks has long been a prolific user of Facebook and Twitter to build brand awareness and customer loyalty.

Source: TechFlash

Chintan Bharwada

Chintan is the Founder and Editor of Loyalty & Customers.

latest video

news via inbox

Nulla turp dis cursus. Integer liberos euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

3 Comments

Homepage February 11, 2012 at 7:23 pm

… [Trackback]…

[…] Informations on that Topic: loyaltyandcustomers.com/2011/12/starbucks-adds-social-media-entrepreneur-clara-shih-to-thier-board/ […]…
My Homepage March 25, 2012 at 9:36 am

… [Trackback]…

[…] Read More Infos here: loyaltyandcustomers.com/2011/12/starbucks-adds-social-media-entrepreneur-clara-shih-to-thier-board/ […]…
Download Free Make Money Secrets Worth $150 April 13, 2012 at 9:29 pm

You Should Check This Website……

[…]the hyperlink into a site that we predict you must visit[…]……

Comments are closed.

you might also like

lets see