Shutterstock names Jason McClelland as the new Chief Marketing Officer, and Christopher ‘Skip’ Wilson as the new Vice President, Brand Marketing

Last Updated: May 12, 2022By Tags: , , , , ,

Jason McClelland is joining the Shutterstock ‘s leadership team and Executive Committee as Chief Marketing Officer (CMO), and Christopher ‘Skip’ Wilson is joining as the Shutterstock as Vice President of Brand Marketing.

As CMO, Jason brings over two decades of experience, including leadership roles at SaaS leaders Adobe and Salesforce, as well as serving as Chief Marketing Officer at hyper-growth startups Algolia, Domino Data Lab, and Heroku. At Adobe, Jason held leadership roles that helped Adobe’s transformations: first with building their Marketing Cloud business, the industry’s first end to end marketing platform for CMOs; and then second with building Adobe’s Creative Cloud SaaS transformation.

Skip comes to Shutterstock from Peloton, where Skip led Peloton’s Global Brand and Communications for their Commercial business.

Bringing on Jason and Skip continues Shutterstock’s investment into broadening its software, content, and custom creative capabilities that uniquely position Shutterstock in the industry to own the end to end creative flow for companies.

Jason McClelland, Chief Marketing Officer at Shutterstock commented, “I’m thrilled to be joining Shutterstock at this juncture. The company has made significant investments over the last year in both people and acquisitions to enable Shutterstock to uniquely own the end to end creative and brand processes for companies. We’re already winning multi-million dollar deals and becoming the agency of record for many of the world’s most transformative brands. My job is to help tell that story so more people know about it.”

As Vice President of Brand Marketing, Skip Wilson will be responsible for Shutterstock’s global brand strategy by overseeing the strategic positioning and growth of the Shutterstock brand. He will lead the communication of the Company’s unique value proposition through powerful go-to-market campaigns, and thought leadership to drive revenue growth and attract top-tier talent to Shutterstock.

“At its core, brand building is about connection and understanding. These are two traits that all successful brand teams internalize. The opportunity to create a strong brand that drives a deeper connection to the Shutterstock audience is what excites me,” comments Skip Wilson, VP of Brand Marketing at Shutterstock. “I view brand development as a team sport – one that requires guts, sound strategy, top talent, and an openness towards doing things differently to reach new audiences. I am looking forward to showing the world’s creatives what we’re made of.”

“With these two appointments, Shutterstock is revolutionizing our marketing efforts. Throughout their careers, Jason and Skip have demonstrated the ability to lead and scale global business expansion, develop and implement growth strategies and drive the execution needed for hyperscale,” said Stan Pavlovsky, Chief Executive Officer at Shutterstock. “They are passionate about building strong, high-performing teams, setting impactful strategies, and implementing a success-driven direction for the long-term, while exceeding short-term results. We are thrilled to have them join the Shutterstock family, and we look forward to their contributions as we take Shutterstock into the next era.”

latest video

news via inbox

Nulla turp dis cursus. Integer liberos  euismod pretium faucibua

To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase  or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

you might also like

    lets see

    lets see

    lets see