Avis is using Foursquare and Facebook Places to enhance their loyalty offering

Last Updated: August 5, 2020By Tags:

Avis recently added Topguest to its social media strategy, with the aim of boosting customer loyalty through a six-month exclusive deal.

Avis is not new to social media, they are in fact doing all the right things. Topguest addition to their loyalty scheme is for customers who check in to Avis depots using the Facebook Places and Foursquare.

Avis will reward users when they check in to locations of partner organisations using Facebook Places or Foursquare. Users create a Topguest account and link it to their Facebook Places and Foursquare accounts. When they check in at Avis locations they then receive a discount voucher code.

Avis are planning to create special offers tailored to particular rental locations.

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To achieve better sales and profits, most companies could be doing more to cultivate business from their existing customers. However, enthusiasm for customer-retaining strategies must not endanger sound customer-getting efforts. How companies balance the two is the big question. To intensify reaching old customers while still seeking new ones, for many firms, will mean changes in market analysis, planning systems, management incentives, and marketing and/or operations organization. In the rush toward growth, consumer marketers have tended to regard success as stemming from obtaining new customers while unwittingly minimizing the importance of satisfying old ones. It is time for more companies to distinguish between their getting and retaining functions, to assess the balance between them, and to remedy any deficiencies in customer retention. This process requires management to value the potential of current customers and to treat them in special ways to get them to keep coming back. Several major elements should be part of the new marketing mix for customer retention: Product extras Keeping customers frequently requires giving them more than the basic product that initially attracted them. Product extras for individual customers over time can play a sales-expansive role. Reinforcing promotions Product promotion works better when aimed at existing customers. If a marketer knows who these customers are, benefits can be obtained by giving them reinforcing communications. Sales force connections The sales force can play a decisive role in the customer-retention function. At a retail or service counter the salesperson is the focal point of the company's strategy and is the firm to the customer. Post-purchase communication A company must anticipate that some customers will encounter either minor or serious problems after purchasing. If the firm is not ready to hear and correct these difficulties, the customer may not repurchase  or may cancel the the relationship. Whether company or customer is at fault, standby post-purchase activities can be instrumental in saving these customers.

4 Comments

  1. Chintan Bharwada December 14, 2010 at 12:46 pm

    New post: Avis is using Foursquare and Facebook Places to enhance their loyalty offering http://bit.ly/filvua

  2. Chintan Bharwada December 16, 2010 at 1:57 pm

    Post Edited: Avis is using Foursquare and Facebook Places to enhance their loyalty offering http://bit.ly/filvua

  3. Chintan Bharwada December 19, 2010 at 10:58 am

    Post Edited: Avis is using Foursquare and Facebook Places to enhance their loyalty offering http://bit.ly/filvua

  4. URL March 29, 2012 at 2:44 am

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